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register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Skills employers want, Experiences you need","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-employers-want-experiences-you-need","to_ping":"","pinged":"","post_modified":"2026-01-05 09:33:13","post_modified_gmt":"2026-01-05 15:33:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=216273","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":207111,"post_author":"43028","post_date":"2025-09-30 16:05:19","post_date_gmt":"2025-09-30 21:05:19","post_content":"<!-- wp:paragraph -->\n<p id=\"block-fa7e9a5f-c881-4ae4-90ef-90527d320d13\"><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Registration for this event is free and will open soon!<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for a free virtual event designed to help higher education professionals navigate the evolving landscape of marketing and student engagement. This conference will highlight strategies, trends, and tools driving results today\u2014from enrollment marketing and campus communications to social media, email, and analytics. Whether you\u2019re refining your approach or looking to scale initiatives, you\u2019ll gain actionable insights to put into practice immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strategies for effectively engaging students, faculty, and alumni<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into performance-driven marketing and communications campaigns<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Trends and forecasts shaping the future of higher education marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for optimizing digital, social, and email outreach<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of successful campaigns and initiatives in higher ed<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Higher Education","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-higher-education","to_ping":"","pinged":"","post_modified":"2025-12-02 15:17:49","post_modified_gmt":"2025-12-02 21:17:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=207111","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":212961,"post_author":"110977","post_date":"2025-11-25 09:12:59","post_date_gmt":"2025-11-25 15:12:59","post_content":"<!-- wp:paragraph -->\n<p>To propel pipeline forward in 2026, Marketers need to embrace new ideas and even better technologies. AI has re-imagined webinars by simplifying how we build, deliver and scale impactful, engaging experiences that connect and convert.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attend <strong>\u201c5 Ways that AI Transforms Webinars\u201d<\/strong> and learn how you can transform your webinars into powerful campaigns of actionable content, that drive pipeline far beyond a live event. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Ideate and generate more effective promotions<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Personalize webinars for target segments<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Repurpose webinars into campaigns of new content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Globalize webinars for broader reach<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Embrace the power of AI to simplify how you drive webinar pipeline in 2026.<br>Register now and learn how.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar will air at 1 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.on24.com//resources//webinars//on24-ama-sponsored-5-ways-ai-transforms-webinars///">Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"5 Ways that AI Transforms Webinars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-ways-that-ai-transforms-webinars","to_ping":"","pinged":"","post_modified":"2025-11-25 09:13:02","post_modified_gmt":"2025-11-25 15:13:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=212961","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211895,"post_author":"110977","post_date":"2025-11-12 14:38:15","post_date_gmt":"2025-11-12 20:38:15","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through June 9, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following the keynote, attendees will move into live product demos from leading marketing technology companies. You'll see real tools in action, built to streamline execution, enhance collaboration, accelerate creative production, and enable smarter, more measurable growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re modernizing your marketing practice, planning your 2026 tech stack, or looking to sharpen the skills your team needs next, this event will equip you with practical insights and hands-on inspiration to stay ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1d014884-861b-4149-9cf0-99488f48f091//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Skills and Tools Marketers Need to Win in 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-and-tools-marketers-need-to-win-in-2026","to_ping":"","pinged":"","post_modified":"2025-12-09 14:28:58","post_modified_gmt":"2025-12-09 20:28:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211895","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":209735,"post_author":"214485","post_date":"2025-10-23 21:40:31","post_date_gmt":"2025-10-24 02:40:31","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 12, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How do you increase sales & conversions on your website when no one\u2019s clicking?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What happens to your SEO strategy when AI answers questions before anyone reaches your site?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Which steps do you take to ensure your entire brand stays discoverable, memorable, trusted, and transactional in the age of AI-first search?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<ul>\n<li>Measure the right brand awareness metrics that connect brand strategy to profit growth.<\/li>\n<li>Increase your brand\u2019s AI-search presence in AI-generated answers, AI Overviews, and SERPs.<\/li>\n<li>Create smart AI marketing automations to help grow awareness across multiple channels, not just search.<\/li>\n<\/ul>\n\n<!-- wp:paragraph -->\n<p>The good news is that you\u2019re not starting from scratch. You're building on top of SEO to account for not just clicks, but also AI mentions and citations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b4e90e44-3be0-4309-a657-f053a75944a9//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Make Your Business Discoverable - in AI, Search, and Beyond","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"make-your-business-discoverable-in-ai-search-and-beyond","to_ping":"","pinged":"","post_modified":"2025-11-12 15:41:45","post_modified_gmt":"2025-11-12 21:41:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=209735","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":208280,"post_author":"110977","post_date":"2025-10-09 11:26:22","post_date_gmt":"2025-10-09 16:26:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 5, 2026. Once registered, the on-demand content will become available<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join Spectrum Reach and the North Carolina 911 Board for a behind-the-scenes look at how a powerful multiscreen campaign revitalized telecommunicator recruitment statewide. By combining premium TV, streaming, search, social, online video, display and Spectrum News, the campaign delivered 20X more career site visits and doubled page traffic year-over-year. Every multiscreen marketer will benefit from hearing directly from both the client and the Spectrum Reach Account Executive about how data-driven targeting, innovative creative, and true collaboration drove measurable impact and set a new standard for multiscreen marketing and recruiting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//777f109e-44e0-445f-aade-687917a5141d//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"NC 911 Doubled their Web Traffic with One Campaign \u2013\u00a0Learn their Secret","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nc-911-doubled-their-web-traffic-with-one-campaign-learn-their-secret","to_ping":"","pinged":"","post_modified":"2025-11-05 16:06:31","post_modified_gmt":"2025-11-05 22:06:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=208280","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":204534,"post_author":"168509","post_date":"2025-09-02 09:25:35","post_date_gmt":"2025-09-02 14:25:35","post_content":"<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-free-webinar-differentiate-your-higher-education-programs-nbsp-with-ama-certification-s\">Free Webinar: <strong><strong>Differentiate Your Higher Education Programs with AMA Certification<\/strong><\/strong>s<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Help your students build strong skill endorsements by getting your program accredited by global authorities in marketing. This will increase the value of your program for students and elevate the worth of your graduates in the eyes of their prospective employers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for an exclusive webinar October 14, 2025<\/strong> where we discuss how integrating AMA Marketing Certifications into your curriculum can elevate your competitiveness in the market and increase your students' employability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////ama-org.zoom.us//meeting//register//2fcRozxJTkKQKNsj4RJvkA#\/registration\" target=\"_blank\" rel=\"noreferrer noopener\">register to learn more<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"backgroundColor\":\"grey-300\"} -->\n<div class=\"wp-block-column has-grey-300-background-color has-background\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-digital-marketing\">Digital <br>Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Students who complete this program will achieve dual industry certifications:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Associate Professional Certified Marketer\u00ae (PCM\u00ae) Digital Marketing<\/strong> from the American Marketing Association<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Certified Digital Marketing Associate (CDMA<\/strong>) from Digital Marketing Institute<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"backgroundColor\":\"grey-300\"} -->\n<div class=\"wp-block-column has-grey-300-background-color has-background\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-marketing-management\">Marketing Management<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Depending on the pathway you choose, students can earn either:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Associate Professional Certified Marketer\u00ae (PCM\u00ae) Marketing Management<\/strong> from the American Marketing Association<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Professional Certified Marketer\u00ae (PCM\u00ae) Marketing Management<\/strong> from the American Marketing Association<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column -->\n\n<p><!-- \/wp:columns --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Don't miss this opportunity to revolutionize your programs and pave the way for student success.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} --><\/p>\n<p class=\"has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Can't attend the event but have an interest in learning more? Register anyway! The session will be recorded and available for 90 days.<br \/><br \/>Or, <a href=https://www.ama.org/"https:////www.ama.org//certifications//higher-education-program-accreditation//#h-contact-us-to-get-started\">complete our University Accreditation request form<\/a> and a member of our team will reach out to discuss your specific program needs.<\/p>\n<p><!-- \/wp:paragraph --><\/p>","post_title":"Elevate Your University Programs With Marketing Certifications","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elevate-your-university-programs-with-marketing-certifications","to_ping":"","pinged":"","post_modified":"2025-10-10 13:19:19","post_modified_gmt":"2025-10-10 18:19:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=204534","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":203369,"post_author":"110977","post_date":"2025-08-18 11:45:30","post_date_gmt":"2025-08-18 16:45:30","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through March 16, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In today's dynamic events landscape, personalization is not just a trend but a critical component driving attendee satisfaction and engagement. Discover how embracing personalization can set your events apart and allow marketers to transform curated attendee experiences into a tailored buyer\u2019s journey. Stay ahead of the curve and transform your event strategy with innovative personalization strategies catering to attendees' evolving expectations and modern marketing strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Event personalization is all about creating an engaging experience for your attendees, from tracking attendee interests to utilizing AI to create optimal onsite experiences. Discover how you can help you unlock the power behind personalized events.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Key takeaways include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Why personalization is important<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips on delivering personalized events<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to monitor and use attendee engagement<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//3d009311-cfd0-4db6-9c47-8e4be2eea6d9//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"The Power of Personalized Events: Strategy for Engagement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-power-of-personalized-events-strategy-for-engagement","to_ping":"","pinged":"","post_modified":"2025-09-17 23:50:03","post_modified_gmt":"2025-09-18 04:50:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=203369","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":202362,"post_author":"110977","post_date":"2025-08-07 11:13:44","post_date_gmt":"2025-08-07 16:13:44","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through March 9, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What if you could pinpoint exactly where your forms are leaking value\u2014and fix it before it impacts your pipeline, onboarding, or customer experience?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join the American Marketing Association and FormAssembly for a deep dive into the results of a decade-long analysis of form performance data across 1.6 billion user interactions. This session will uncover the common traits of high-performing forms\u2014and the small changes that drive big improvements in completion rate, time to convert, and user trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll walk away with data-backed strategies that can be applied across industries, platforms, and form types\u2014whether you\u2019re collecting leads, managing compliance, or powering internal processes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Where users are most likely to abandon your forms\u2014and how to fix it<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What the best-performing forms do differently (with real examples)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How small UX and copy tweaks can increase conversions by up to 43%<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why field-level data matters\u2014and what to monitor going forward<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to transform forms from passive data collectors into performance assets<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t miss your chance to turn drop-offs into conversions\u2014register now to reserve your spot. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//98dad095-b4d6-4848-8a25-f43b6d613338//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"What 1.6 Billion Form Interactions Reveal About UX, Conversions, and Drop-Off","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-1-6-billion-form-interactions-reveal-about-ux-conversions-and-drop-off","to_ping":"","pinged":"","post_modified":"2025-09-23 14:58:44","post_modified_gmt":"2025-09-23 19:58:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=202362","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":202163,"post_author":"110977","post_date":"2025-08-06 09:12:20","post_date_gmt":"2025-08-06 14:12:20","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through February 26, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The marketing landscape is evolving faster than ever. With 2026 on the horizon, now is the time to evaluate whether your current stack is built for what's next\u2014or holding you back. Join us for a forward-thinking event that explores the cutting-edge tools redefining how modern marketers work, from AI-powered platforms and automation engines to advanced attribution models and next-gen customer data platforms (CDPs).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hear from an industry-leading keynote speaker who will share insights on where marketing tech is headed, followed by exclusive demos from providers who are shaping the future of performance, personalization, and measurement. Whether you're looking to streamline workflows, gain deeper customer intelligence, or improve ROI tracking, this session will arm you with the knowledge and the tools to stay competitive in the years ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//4dd984a3-caa8-4d4c-b8b1-4d68e70510b0//ondemand/">view On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Future-Proof Your Marketing Stack: Demos That Drive 2026 Readiness","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"future-proof-your-marketing-stack-demos-that-drive-2026-readiness","to_ping":"","pinged":"","post_modified":"2025-08-26 13:56:20","post_modified_gmt":"2025-08-26 18:56:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=202163","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":201493,"post_author":"110977","post_date":"2025-08-01 09:50:22","post_date_gmt":"2025-08-01 14:50:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through March 4, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This free event is now available for on-demand registration and access through December 3, 2025. Once registered, the on-demand content will become available.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are your creative workflows as efficient as they could be? For senior creative leaders, delivering on omnichannel goals and maintaining brand consistency requires more than just extra hustle; they demand operational excellence. Without connected tools and clearly defined processes, creative output stalls in review loops, assets get lost in inboxes, and cross-functional collaboration breaks down. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Learn how a purpose-built Digital Asset Management (DAM) system has the power to transform your creative operations. We'll review best practices for leveraging DAM to optimize your content workflows; enhancing collaboration and safeguarding your brand\u2019s integrity. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Key takeaways you can expect from this session: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Proven strategies to optimize your creative and content workflows <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Methods to enhance cross-team collaboration and eliminate bottlenecks<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Practical steps for safeguarding your brand integrity at scale<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strategies to streamline review and approval cycles <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights on integrating DAM effortlessly with your martech stack\u2014including project management, creative, and publication tools<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You'll leave equipped with the knowledge and confidence to empower your team, accelerate delivery, and protect your brand. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//3dc256c9-203d-49e2-86fd-de38741e92af//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Accelerate, Align, Approve: Creative Workflow Best Practices","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"accelerate-align-approve-creative-workflow-best-practices","to_ping":"","pinged":"","post_modified":"2025-09-17 23:52:16","post_modified_gmt":"2025-09-18 04:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=201493","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":201361,"post_author":"110977","post_date":"2025-07-30 17:14:49","post_date_gmt":"2025-07-30 22:14:49","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through February 12, 2026. Once registered, the on-demand content will become available.<\/strong>\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are you looking to modernize your marketing curriculum and better prepare students for the demands of today's job market?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this exclusive webinar, Jeff Larson and Andrew Dimmick will walk you through the development and evolution of a successful marketing operations course. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Learn about his strategies for incorporating HubSpot certifications, working with real-world B2B client projects. We'll also explore the crucial role of AI in marketing operations and how you can adapt your teaching to reflect these industry shifts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is an essential session for any educator looking to bring cutting-edge marketing ops education to their students.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b9975d24-450a-42d5-94e4-eae9518158d9//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"The Future of Marketing Education: Why Your Students Need Marketing Operations Skills","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-future-of-marketing-education-why-your-students-need-marketing-operations-skills","to_ping":"","pinged":"","post_modified":"2025-09-12 13:32:25","post_modified_gmt":"2025-09-12 18:32:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=201361","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199396,"post_author":"110977","post_date":"2025-07-10 12:25:21","post_date_gmt":"2025-07-10 17:25:21","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through February 21, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is evolving\u2014and your strategy should too. In this webinar, we\u2019ll show you how AI is reshaping the way marketers build, send, and optimize campaigns. No more generic blasts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn how to deliver personalized, 1:1 messaging that drives higher opens, clicks, and conversions\u2014without adding manual work. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What you\u2019ll take away:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Why batch-and-blast is hurting your engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How AI helps you segment smarter and personalize at scale<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Proven tactics for integrating AI into your email workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Success stories from marketers who made the switch <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re a solo marketer or part of a larger team, you\u2019ll walk away with actionable ways to bring your email strategy into the AI era.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//10ad8838-0937-4ec0-bef1-18a4b7216114//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"From Batch-and-Blast to 1:1 Messaging: How AI is Redefining Email Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing","to_ping":"","pinged":"","post_modified":"2025-08-21 14:03:42","post_modified_gmt":"2025-08-21 19:03:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199396","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199384,"post_author":"149178","post_date":"2025-07-10 11:36:34","post_date_gmt":"2025-07-10 16:36:34","post_content":"<!-- wp:paragraph -->\n<p><em>This free event is now available for on-demand registration and access through January 30, 2026. Once registered, the on-demand content will become available.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From major sporting events to music festivals, esports tournaments, and pop culture moments, brands are investing heavily in sponsorships. However, accurately tracking their visibility and impact has remained a challenge. As people\u2019s attention gravitates toward visual content in the form of images, videos, and livestreams, forward-thinking marketers are evolving their sponsorship and partnership strategies to ensure they can monitor their impact across all forms of media. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, industry experts share the latest tactics that leading companies are using to harness the power of large-scale events to better reach their target audiences. Hear real stories of how marketing pros track brand presence by monitoring logo placements, branded visuals, and social conversation at scale - and, crucially, how to translate that data into meaningful ROI metrics after the event ends.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join the session to learn about:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to follow fast-moving conversations around cultural moments<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why text-first social listening is no longer an option when tracking brand impact<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to prove sponsorship ROI that goes beyond impressions and mentions<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//6e58acb3-7bb6-437c-bbb7-89de72f52809//sessions//6ceca7fd-181e-4faf-a33f-6ccfa9d8ad3b/" target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Capturing Cultural Moments - How to Measure Brand Impact with Social Listening","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capturing-cultural-moments-how-to-measure-brand-impact-with-social-listening","to_ping":"","pinged":"","post_modified":"2025-08-11 10:12:09","post_modified_gmt":"2025-08-11 15:12:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199384","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":198942,"post_author":"110977","post_date":"2025-07-02 18:34:11","post_date_gmt":"2025-07-02 23:34:11","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through January 16, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Events are no longer just moments in time \u2014 they\u2019re one of the most powerful levers for pipeline, brand, and customer growth. But turning events into a true go-to-market channel takes more than intent. It takes strategy, alignment, and a clear understanding of where you stand today. This session will break down what Event-Led Growth (ELG) actually looks like in practice \u2014 plus how to benchmark your current approach, map your next steps, and build toward a more measurable, integrated event program. Whether you\u2019re just getting started or looking to level up, you\u2019ll walk away with a new ELG assessment tool, examples of how leading teams are doing it, and a playbook to get leadership on board.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1ba0dd3f-ff7f-4930-9d12-93634614f1f8//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Launching an ELG Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"launching-an-elg-strategy","to_ping":"","pinged":"","post_modified":"2025-07-16 13:38:03","post_modified_gmt":"2025-07-16 18:38:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198942","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":198832,"post_author":"110977","post_date":"2025-07-01 13:24:57","post_date_gmt":"2025-07-01 18:24:57","post_content":"<!-- wp:paragraph -->\n<p>Ready to turn attention into action? Join us for an insight-packed webinar that reveals how TV advertising drives real, measurable digital engagement\u2014and how you can maximize every media dollar. We\u2019ll unpack powerful findings from Spectrum Reach\u2019s latest multiscreen research, \u201cHow TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights.\u201d <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll discover exactly how and when consumers respond after seeing an ad\u2014thanks to groundbreaking deterministic attribution\u2014and why certain programming, like sports, delivers up to 25% higher engagement. Plus, attendees will get actionable guidance on applying these attribution insights directly to their creative, unlocking new ways to drive stronger consumer response. You\u2019ll leave ready to build smarter, more impactful campaigns that deliver across every screen. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to perfect your media mix to drive results. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Unlock your optimal daypart for your target audience. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The link between TV ad exposures and consumer action on digital devices. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What is your sweet spot for frequency.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through February 5, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//9a70f0c4-a5ff-4e47-a7dd-c9dd19929f11//sessions//8e67cd3a-9f74-4cfe-beaa-91e1c2c155cf/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-tv-drives-web-engagement-learnings-from-multiscreen-attribution-insights","to_ping":"","pinged":"","post_modified":"2025-08-05 14:21:45","post_modified_gmt":"2025-08-05 19:21:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198832","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":198795,"post_author":"110977","post_date":"2025-07-01 09:36:29","post_date_gmt":"2025-07-01 14:36:29","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through February 14, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketplace Simulations offers a three-step process to prepare, measure, and guide students for marketing success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 1: Practice running a marketing program<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Employers demand analytical thinking, resilience and flexibility (AACSB <a href=https://www.ama.org/"https:////url.emailprotection.link//?bG1BT0WzJhHdkgZWyx5qQSu1s8-mu6lq_5nUA6GpjxSxuHue9RR_j5iTI872tz7c0ELrixMJqdsxFMiCoJccnr2tT0ug6RjMlHdyCFDNA91lnuSPVm7n-Zl3PpXDtRQY3Vr1JpB44j-ijIHzeoMXtPVf340dyA27_BSdJoKhznB0~\%22>2025 State of Business Education Report<\/a>), plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put to use. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A Marketplace simulation develops these skills by placing students in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in game play.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 2: Assess demonstrated competencies<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Employers want to see what students can do on the job, when the stakes are high and resources are limited.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketplace observes the work the students do, the marketing decisions they make, the outcomes of those decisions, and how they respond to those outcomes. <s><\/s><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From these observations, Marketplace then prepares a personalized <strong>Career Readiness Report<\/strong> (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 3: Create Personal Development Plan<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What you measure, students can manage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Knowledge of one\u2019s strengths and weaknesses is powerful.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Students can show employers real performance data\u2014not just grades.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And they can create a Personal Development Plan to improve on their strengths and weaknesses. By feeding the CRR into AI, they can get more comprehensive PDPs and even career advice<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Attend this webinar to learn<\/strong> how Marketplace Simulations can 1) enhance your students\u2019 marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) use AI to create Personal Development Plans from that report.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether your teaching 30, 60, or 100 students, thoughtful, individualized guidance is now possible.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The best part? You don\u2019t have to do any extra preparation, grading, or reporting yourself. Your students simply play an engaging marketing simulation, and Marketplace Simulations does the rest!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2a4fe530-b7b1-41b2-8e1c-7b65942f75a5//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Skills employers want, Experiences students need","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlock-your-professional-marketing-potential","to_ping":"","pinged":"","post_modified":"2025-08-14 13:51:38","post_modified_gmt":"2025-08-14 18:51:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198795","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197628,"post_author":"43028","post_date":"2025-06-16 08:35:15","post_date_gmt":"2025-06-16 13:35:15","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape.<\/strong> This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you're refining your strategy or looking to scale your efforts, you'll walk away with actionable insights to apply immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Up-to-date strategies for engaging audiences across digital channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into performance-driven content and campaign planning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Trends and forecasts shaping the future of digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for optimizing paid, owned, and earned media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of what\u2019s working in SEO, email, and analytics today<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//4dwK3d/">already registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><em>Can\u2019t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":208369,\"mediaLink\":\"https:\/\/www.ama.org\/events\/virtual-conference\/virtual-conference-digital-marketing-4\/brian-rogers-_-headshot\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">![\"\"](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//06//Brian-Rogers-_-Headshot-e1760106231371.jpg?w=1024\%22)
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View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Smash the Silo, Sync the Funnel: ABX That Moves Revenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breaking-down-silos-how-marketers-can-power-full-funnel-abx","to_ping":"","pinged":"","post_modified":"2025-07-17 14:33:20","post_modified_gmt":"2025-07-17 19:33:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197034","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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