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https:\/\/ama-org.zoom.us\/j\/89070474211?pwd=giT8ViAnPmSIyywJrI89yPZFbEzlaM.1<\/a>

Meeting ID: 890 7047 4211<br>Passcode: AMAHUMAI<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-partner-with-ai-without-losing-yourself\">How to Partner with AI (Without Losing Yourself)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Artificial Intelligence (AI) platforms can save time, spark ideas, and surface insights\u2014but it can\u2019t replicate human creativity, intuition, or empathy. As AI reshapes marketing, success will depend on knowing when to lean on technology and when to lead with humanity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius\u2014the work only they can do\u2014and identify where AI can amplify, automate, or accelerate their impact. You\u2019ll explore frameworks for using AI intentionally, preserving authenticity in your marketing, and spending more time in the parts of your work that energize and differentiate you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | March 5, 2026 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>How to decide when (and when not) to use AI in marketing work.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A framework for mapping your <em>zone of genius<\/em> and aligning it with AI\u2019s strengths.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to blend AI-powered insights with human validation and storytelling.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Simple, real-world ways to reclaim time for creativity and strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A customizable \u201cPrompt Playbook\u201d to take back to your team.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":211707,\"uuid\":\"c19d7431-774e-4424-8d1c-6390a27159d5\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":211714,\"uuid\":\"4b94912d-d55a-4b59-a7b8-04a4b5d7bee3\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Balancing Human Creativity with AI Efficiency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"balancing-human-creativity-with-ai-efficiency","to_ping":"","pinged":"","post_modified":"2025-11-11 14:19:18","post_modified_gmt":"2025-11-11 20:19:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211696","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":200352,"post_author":"168509","post_date":"2025-07-17 14:35:06","post_date_gmt":"2025-07-17 19:35:06","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/sales-staff.jpg\",\"backgroundMediaId\":80771,\"backgroundFocalPoint\":{\"x\":0.13,\"y\":0.33}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-foundations\"><strong>Certificate in Marketing Foundations<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 15 hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$330<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"An Overview of Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Content Marketing\"} -->\n<!-- wp:paragraph -->\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Web Analytics\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Digital Marketing Strategy\"} -->\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":207971,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//07//15-CEUs.png/" alt=\"\" class=\"wp-image-207971\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 15 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Managing Stakeholders Through Listening\",\"subhead\":\"On-Demand Training (Free for members)\",\"description\":\"Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer\u2019s needs and their ultimate objectives. \",\"featuredImage\":{\"id\":135872,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/On-Demand-Training_Managing-Stakeholders-Through-Listening_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/managing-stakeholders-through-listening\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Management PCM\u00ae Prep Course \\u0026amp; Exam Bundle\",\"subhead\":\"Certification\",\"description\":\"This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM\u00ae Marketing Management exam \u2013 which is included!\",\"featuredImage\":{\"id\":146396,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/marketing-management-pcm-prep-course\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Certificate in Marketing Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-foundations","to_ping":"","pinged":"","post_modified":"2025-10-07 13:00:46","post_modified_gmt":"2025-10-07 18:00:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=200352","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":203891,"post_author":"168509","post_date":"2025-08-25 10:14:11","post_date_gmt":"2025-08-25 15:14:11","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-harness-the-power-of-ai-for-automation\">Harness the Power of AI for Automation<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keeping pace with automation technology has always been a challenge for marketing teams and now it\u2019s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and even directly use the internet and your marketing tools on your behalf.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what\u2019s possible and open the door to a whole new way of getting your work done. You\u2019ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Online | December 11, 2025 | 10:00 AM-12:00 PM Central Time<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the current landscape of marketing automation and AI technology<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to spot high-impact AI use cases and prioritize which tasks to automate <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss how to build AI literacy to keep pace with change<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss automation guidelines for success<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph -->\n<p><strong>What the Session Does Not Cover<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Technical development of AI:<\/strong> This is <em>not<\/em> a deep technical training on how AI works under the hood (no coding, math, or complex algorithms).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Building AI products or software engineering:<\/strong> The focus is on using AI as a marketer, not on AI product development or engineering. This workshop is tailored for marketing and adjacent roles who want to use AI to get work done.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>An exhaustive list of AI tools:<\/strong> We won\u2019t simply catalog every tool out there. Instead, we\u2019ll ground everyone in what these new tools can do. (For reference, we\u2019ll primarily use ChatGPT as it\u2019s the most ubiquitous example.)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":203902,\"uuid\":\"233802d5-593b-400f-81e6-4cecfbe42ea7\",\"type\":\"product\"},{\"id\":203901,\"uuid\":\"dddd77a9-0290-469c-b91b-b714a361af6d\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-900\"}}}},\"textColor\":\"red-900\"} -->\n<h4 class=\"wp-block-heading has-text-align-left has-red-900-color has-text-color has-link-color\" id=\"h-you-re-in-login-to-your-training-via-the-details-below\"><strong>YOU'RE IN - LOGIN TO YOUR TRAINING VIA THE DETAILS BELOW<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-900\"}}}},\"textColor\":\"red-900\"} -->\n<p class=\"has-text-align-center has-red-900-color has-text-color has-link-color\"><strong><a href=https://www.ama.org/"Topic: Marketing Automation & AITime: Dec 11, 2025 10:00 AM Central Time (US and Canada)Join Zoom Meetinghttps:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1Meeting ID: 893 3990 8029Passcode: AMAMAAI---One tap mobile+13126266799,,89339908029# US (Chicago)+16468769923,,89339908029# US (New York)\">Topic: Marketing Automation & AI<br>Time: Dec 11, 2025 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><\/a><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1\%22>https:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1<\/a>

Meeting ID: 893 3990 8029<br>Passcode: AMAMAAI<br>---<br>One tap mobile<br>+13126266799,,89339908029# US (Chicago)<br>+16468769923,,89339908029# US (New York)<br><\/strong><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":203901,\"uuid\":\"b336d696-f495-4dad-9a27-7f0ee0bad21d\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong><strong>Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":203902,\"uuid\":\"1930c654-6147-4432-b129-9219b0e7ec6a\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->","post_title":"Using AI to Transform Your Marketing Automation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-ai-to-transform-your-marketing-automation","to_ping":"","pinged":"","post_modified":"2025-08-25 11:42:16","post_modified_gmt":"2025-08-25 16:42:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=203891","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":200092,"post_author":"168509","post_date":"2025-07-16 11:39:11","post_date_gmt":"2025-07-16 16:39:11","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-elevate-your-digital-marketing-skills-in-two-days\">Elevate Your Digital Marketing Skills in Two Days<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you'll learn actionable strategies to improve digital content, search engine rankings, and lead generation\u2014giving you the tools to deliver measurable growth for your team or organization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You'll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Online | October 7-8, 2025 | 12:30-4:00 PM Central Time<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the principles of content marketing and how to align it with long-term business goals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a content marketing mission statement to guide strategic efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use GA4 to measure and improve campaign performance and ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover the most impactful website changes for visitor engagement and lead generation<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":200098,\"uuid\":\"fb7579d3-5c10-4012-85dd-44c6f904f520\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\"><strong><strong>Join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":200105,\"uuid\":\"658bc34f-8cd9-4e43-b689-24f2f1953d15\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p> \u201cVery informative on the latest strategies and incorporating AI into our marketing efforts.\u201d<\/p>\n<!-- \/wp:paragraph --><cite>Gary K., past attendee of the AMA Digital Marketing Bootcamp<\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116482,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->","post_title":"Digital Marketing Bootcamp (October 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-bootcamp-october-2025","to_ping":"","pinged":"","post_modified":"2025-07-21 13:06:46","post_modified_gmt":"2025-07-21 18:06:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=200092","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199968,"post_author":"168509","post_date":"2025-07-15 14:47:50","post_date_gmt":"2025-07-15 19:47:50","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build confidence on camera and combat Imposter Syndrome<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>October 9, 2025 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<ul class=\"wp-block-list list-block\"><!-- wp:list-item -->\n<li>How to build confidence on camera and combat Imposter Syndrome <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understanding the power of short-form video in today\u2019s social media landscape<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to strategically repurpose content from collateral you already have<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identifying your \u201canchor\u201d piece of content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Developing your repurposing strategy and system<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a short-form video<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":199977,\"uuid\":\"2d01fe6f-4d96-4780-9f51-99ad2c2aab11\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":199980,\"uuid\":\"6d8143da-a326-4913-a52d-340bb3c2b5ee\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":155333,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Mastering Short-Form Video Content","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mastering-short-form-video-content-oct2025","to_ping":"","pinged":"","post_modified":"2025-10-21 10:14:18","post_modified_gmt":"2025-10-21 15:14:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199968","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197973,"post_author":"201258","post_date":"2025-06-23 10:20:51","post_date_gmt":"2025-06-23 15:20:51","post_content":"<!-- wp:paragraph -->\n<p>With every new advancement, it brings new opportunities, but it also brings new concerns and potential implications. AI is advancing so rapidly, we\u2019re building the plane as we\u2019re learning how to fly it. As both individuals and companies try to stay on top of what AI can do and how we can capitalize on these new advancements, are you also considering whether you should be? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this members-only webinar, our panel of academic researchers and industry experts explored the ethical implications of AI. From the policies and procedures that should be put into place now to laying the foundation for what could be possible in the future, we\u2019ll consider how ethics can be at the forefront of all decisions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"align\":\"full\",\"mediaId\":204611,\"mediaLink\":\"https:\/\/www.ama.org\/events\/webinar\/forging-the-future-ai-marketing-ethics-members-only\/ai-webinar-screenshot\/\",\"mediaType\":\"image\",\"mediaWidth\":33,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile has-white-color has-blue-900-background-color has-text-color has-background has-link-color\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//06//AI-Webinar-Screenshot.png?resize=1024,560\%22 alt=\"\" class=\"wp-image-204611 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-what-you-need-to-know\">What You Need to Know<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>The Future of Work Is Shifting<\/strong> <br>AI is reshaping roles across marketing. Some tasks will be automated, while new opportunities will emerge. Professionals can stay competitive by sharpening critical thinking and specialized expertise, while organizations should adapt policies to evolving realities.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Transparency Builds Trust<\/strong><br>Consumers value honesty. Marketers should be upfront about how they\u2019re using AI, including when content is AI-generated and how data is collected or applied. Clear communication strengthens trust with both audiences and internal teams.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Human Oversight Is Non-Negotiable<\/strong><br>AI can streamline workflows, but it still makes mistakes and carries risks. Keeping humans \u201cin the loop\u201d ensures accuracy, reduces bias, and upholds ethical standards.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Bias and Ethics Require Vigilance<\/strong><br>Left unchecked, AI systems can reinforce harmful biases. Marketers should actively test for bias, correct outputs, and follow organizational guidelines that prioritize fairness and responsibility.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Sustainability Matters<\/strong><br>AI comes with an environmental cost, from energy consumption to its carbon footprint. While efficiencies are improving, marketers should stay aware of the impact their technology choices make.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Members can log in below to watch the full recording and dive deeper into how marketers are navigating the ethical implications of AI.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:ama\/roleblock {\"public\":\"hide\",\"chapter_admin\":\"show\",\"chapter_leader\":\"show\",\"student\":\"show\",\"paid_member\":\"show\",\"free_account\":\"hide\",\"expired_member\":\"hide\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//90f9abef-ab27-4ff7-8c39-03c2533f1149//ondemand/" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Recording<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-resources\">Resources<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////46387974.fs1.hubspotusercontent-na1.net//hubfs//46387974//AI Prompts.pdf/" target=\"_blank\" rel=\"noreferrer noopener\">10 AI Prompts Every Marketer Should Be Using <\/a>(PDF)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////www.ama.org//research-insights//when-consumers-prefer-human-advice-over-ai-and-what-policymakers-should-know///" target=\"_blank\" rel=\"noreferrer noopener\">When Consumers Prefer Human Advice over AI\u2014And What Policymakers Should Know<\/a> (Research Insight)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////www.ama.org//research-insights//research-insight-where-genai-succeeds-and-fails-in-creating-experiential-marketing-narratives///" target=\"_blank\" rel=\"noreferrer noopener\">Where GenAI Succeeds\u2014and Fails\u2014in Creating Experiential Marketing Narratives <\/a>(Research Insight)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////www.ama.org//research-insights//chatbots-that-use-more-concrete-language-improve-customer-satisfaction///" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots That Use More Concrete Language Improve Customer Satisfaction<\/a> (Research Insight)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:ama\/roleblock {\"rb_background\":\"#f3f2ee\",\"public\":\"show\",\"chapter_admin\":\"hide\",\"chapter_leader\":\"hide\",\"student\":\"hide\",\"paid_member\":\"hide\",\"free_account\":\"show\",\"expired_member\":\"show\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-webinar-is-exclusively-for-ama-members\">This Webinar is Exclusively for AMA Members<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"aligncenter\"} -->\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Fforging-the-future-ai-marketing-ethics-members-only%2F\%22>MEMBER LOGIN<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"is-style-secondary aligncenter\"} -->\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/Molly-Soat-ezgif.com-webp-to-jpg-converter-2.jpg\",\"imageId\":152690,\"name\":\"Molly Soat\",\"shortBio\":\"VP, Professional Development, American Marketing Association\",\"fullBio\":\"\\u003cem\\u003e(Panel Moderator)\\u003c\/em\\u003e\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/Natalie-Lambert.png\",\"imageId\":198036,\"name\":\"Natalie Lambert\",\"shortBio\":\"Founder \\u0026amp; Managing Partner, GenEdge Consulting\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/Melinda-Byerley.jpg\",\"imageId\":201077,\"name\":\"Melinda Byerley\",\"shortBio\":\"CEO and Founder, Fiddlehead\u00ae Marketing\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/Yuping-Liu.jpg\",\"imageId\":199136,\"name\":\"Yuping Liu-Thompkins\",\"shortBio\":\"Professor of Marketing\\u003cbr\\u003eOld Dominion University\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/Sarah-Sinclair.jpg\",\"imageId\":198502,\"name\":\"Sarah Sinclair\",\"shortBio\":\"Vice President, Global Data Privacy, Security \\u0026amp; AI Law\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115975,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Forging the Future: AI & Marketing Ethics (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"forging-the-future-ai-marketing-ethics-members-only","to_ping":"","pinged":"","post_modified":"2025-09-03 08:36:45","post_modified_gmt":"2025-09-03 13:36:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197973","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193198,"post_author":"168509","post_date":"2025-04-17 12:21:44","post_date_gmt":"2025-04-17 17:21:44","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Unlock the Power of Social Media<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren\u2019t effectively engaging on these same channels could be missing valuable leads and sales! <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social media.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Forge a confident path in social media with the help of the <strong>AMA Social Media Bootcamp<\/strong> for beginners! In just two days, you'll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>September 16-17, 2025 | 10:00AM - 3:00PM CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<ul class=\"wp-block-list list-block\"><!-- wp:list-item -->\n<li>Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to develop and implement an effective social media strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a network and discuss painpoints with other social media professionals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define and track the KPIs most relevant to your campaigns.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":193205,\"uuid\":\"799b82a2-c1ac-4d57-a8ea-a04994dcdd68\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:group {\"backgroundColor\":\"blue-700\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-700-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":193207,\"uuid\":\"e03cceea-c442-4e88-96ad-0b7cdfe8eb47\",\"type\":\"product\"}],\"buttonText\":\"Register Collegiate member\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\",\"fontSize\":\"small\"} -->\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size\"><em>*10% discounted group pricing does not apply to Collegiate offering<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png/" alt=\"\" class=\"wp-image-118889\" style=\"object-fit:cover\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p><br>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"ama-event-policies\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"42px\"} -->\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Social Media Bootcamp (September 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-bootcamp-september-2025","to_ping":"","pinged":"","post_modified":"2025-04-17 12:59:59","post_modified_gmt":"2025-04-17 17:59:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193198","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193168,"post_author":"168509","post_date":"2025-04-17 10:17:26","post_date_gmt":"2025-04-17 15:17:26","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>This event is now available for on-demand access for registered attendees through February 26, 2026.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you\u2019ll learn how to use AI to research, plan, create, and measure your marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By the end, you\u2019ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//8b60dc9f-39f5-48f2-9c5a-e608276c41ed//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":193176,\"uuid\":\"28f1cf9f-3227-47da-9966-17bf8fe0d43b\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\">Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":121345,\"mediaLink\":\"https:\/\/www.ama.org\/events\/bootcamp\/ama-digital-marketing-copywriting-bootcamp-june\/cohort-learning_zoom-screen_620x466\/\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>August 5, 12, 19, and 26<\/strong>.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use AI tools for research, ideation and content production<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a complete marketing strategy with AI support<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate on-brand content (text, image, video, music)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Collect and interpret data to report on performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series","to_ping":"","pinged":"","post_modified":"2025-10-01 16:50:20","post_modified_gmt":"2025-10-01 21:50:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193168","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":192872,"post_author":"168509","post_date":"2025-04-15 08:53:24","post_date_gmt":"2025-04-15 13:53:24","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-take-your-ai-relationship-to-the-next-level\">Take Your AI Relationship To The Next Level<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You'll learn how to \u201ctrain your AI,\u201d organize your content inputs, and transform your past wins into future-ready assets\u2014all with a human touch that AI alone can\u2019t replicate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Please Note: This training will focus specifically on <strong>ChatGPT 4.0 Paid Plan<\/strong> features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":192933,\"uuid\":\"9f3030c2-89fb-4f70-bf7a-a29eddcc4261\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\"><em>*Attendees who register after the first session will be able to access event recordings and final content within our learning platform.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-two-live-sessions\">Two Live Sessions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121344,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-part-1-july-23\">Part 1: July 23<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Train Your ChatGPT<\/strong><br>Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI's role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121345,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-part-2-july-30\">Part 2: July 30<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Build a Better AI-Strategy<\/strong><br>Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attendees should have access to <strong>ChatGPT 4.0 (paid plan) <\/strong>as well as access to (or examples of)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Existing Ideal Client Profiles (ICPs)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Top-performing blog posts or articles<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>High-engagement LinkedIn posts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>YouTube videos with strong views (transcripts, if possible)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Brand guide (voice, tone, values, key messages)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Create an AI-informed content strategy rooted in human insight<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Train and personalize ChatGPT to your brand's voice, audience, and mission<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Organize your AI environment for collaboration and scalability<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate bold, opinionated content that cuts through noise<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Turn your best-performing content into a system for scale and SEO optimization<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115981,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->","post_title":"How to Train Your ChatGPT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-train-your-chatgpt","to_ping":"","pinged":"","post_modified":"2025-07-25 13:35:27","post_modified_gmt":"2025-07-25 18:35:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=192872","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Channels & Technology

Channels & Technology is the core of marketing operations, focusing on the “where” “when,” and “how” of marketing. As platforms and technology are constantly changing, this domain involves the tactical operations for delivering messaging and communications to reach their audience. Whether doing the work or guiding the direction, understanding the constant evolution of this area is a critical component of a marketer’s success.

 

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