2026 AMA-Sheth Foundation Early Career Consortium

Abby Jones — Fri, 08 Nov 2024 22:53:10 +0000

Back by popular demand, the AMA and Sheth Foundation are thrilled to announce the return of the AMA-Sheth Foundation Early Career Consortium, taking place just before the 2026 AMA Winter Academic Conference.

Co-chaired by Professors Anders Gustafsson, Markus Giesler, and Samantha N. Cross, this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in hands-on, collaborative sessions designed to refine your research for top-tier journal submissions.

Attendees will learn directly from top scholars, receive detailed feedback on their research and improve their chances of publishing in high-impact journals. Last year’s participants consistently noted the workshop as high quality and said it was worth arriving a day early to the 2026 Winter AMA Conference. What drew such positive responses? The direct access to leading researchers, the depth of feedback sessions, and the focused environment for advancing your work. This year’s workshop promises the same caliber of mentorship and peer interaction. Ready to experience it yourself? We want to see your submission!

Excited about this event? Spread the word: #AMAShethEarlyCareer2026

“The inaugural AMA-Sheth Early Career Consortium was truly a wonderful experience. I was able to interact with leaders in our discipline and meet many people in the same stage of the career as I am. The guidance I received from the senior faculty mentors was invaluable, and it has already made my papers better! I am SO glad I was selected to attend!”
-Riley Krotz, Assistant Professor, Florida State University

How to Attend

This event is by invitation only, pending acceptance of your research, and is free of charge with registration to the 2026 AMA Winter Academic Conference.

Submission Guidelines and Details

We invite early career scholars who do not yet have tenure to submit an abstract for a paper they intend to target at a leading journal in the marketing field.

The abstract should clearly outline the key research questions, methodology, and potential contributions to the marketing literature
Word count: 300–500 words
Must target one of the major journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science)
Include your name, institutional affiliation, and current academic position

Please submit your abstract here by November 10, 2025. For inquiries, contact Anders Gustafsson at anders.gustafsson@bi.no, Markus Giesler at mgiesler@schulich.yorku.ca, or Samantha Cross at scross@babson.edu.

Why Attend?

Learn directly from leading marketing scholars and enhance your research for top-tier journal publications.

Build lasting relationships with your cohort of early career researchers in marketing.

Gain invaluable feedback on your work to maximize its impact in high-impact marketing journals.

Sharpen your contribution by dialoguing with editorial leaders from our field’s top journals.

Event Structure

The workshop will begin with Presentations by Experienced Researchers who have published in major journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) and/or served as editors or associate editors for these publications. These experts will share insights on navigating the publication process, choosing impactful research topics, and addressing key challenges in the field.

The second half of the workshop will be dedicated to an Interactive Session for Early Career Scholars. Participants will develop and refine their research ideas, receiving feedback from peers and experienced faculty. The goal is to help shape your research into a well-aligned paper for submission to a leading marketing journal and cover important topics such as career development.

A networking reception will take place at the close of the consortium on February 12.

Eligibility

This workshop is open to scholars who have not yet secured tenure. Scholars from diverse backgrounds and disciplines are encouraged to apply. Participation is capped, and first-time applicants will receive preference.

Important Dates

Abstract submission deadline: November 10, 2025
Notification of acceptance: December 1, 2025
Workshop date: February 12, 2026
Closing Reception: February 12, 2026

Co-Chairs

Markus Giesler

Consumer Researcher & Professor of Marketing
Schulich School of Business – York University

Visit Profile: www.mgiesler.com

Anders Gustafsson

Research Professor – Department of Marketing
BI Norwegian Business School

Visit Profile: ama.marketing/AG

Samantha Cross

Associate Professor
F.W. Olin Distinguished Professor of Global Business

Visit Profile: ama.marketing/SC

AMA Event Policies

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AMA x Content Marketing World 2025

Francesca Sieloff — Tue, 13 May 2025 21:31:26 +0000

Break Through The Noise

Join AMA at the largest gathering of content marketers in the world. Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space.

For the past two years the Marketing Analytics & Data Science (MADS) program has been co-located with Content Marketing World. You’ll have the option to attend three MADS workshops as well as session tracks on Tuesday and Wednesday curated just for marketing analytics professionals during the CMWorld main conference.

AMA’s CEO Bennie Johnson and Vice President of Professional Development Molly Soat will be onsite along with other amazing talents to discuss the state of marketing and the content marketing landscape.

check out the full program

Featured AMAxCMI Masterclass

Monday, September 15 | 9:00 AM – 10:30 AM
The TL;DR Content Marketing Strategy Workshop

Are you looking for an overall introduction into the best practices strategy of modern content marketing? This 90-minute workshop will dive into the best practices of modern content marketing strategy. This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing.

This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Learn MORE

AMA Members
Save $100

We’re excited to partner with Content Marketing Institute to get you great pricing for this event. Use the code “AMA2025” for $100 off All-Access, Main Conference or Digital Pass purchase.

This event is hosted by Content Marketing Institute. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the conference.

The post AMA x Content Marketing World 2025 appeared first on American Marketing Association.

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