Would you like to review more for top marketing journals? This interactive, in-person workshop will help you learn how to write fair, thorough, and constructive reviews. You’ll write a review prior to attending the session, and then you’ll work with other attendees during the session to identify key strengths and weaknesses of the paper and priorities for moving forward in the review process. A plenary discussion with current editors of JMR, JM, and IJRM will highlight the benefits of serving as a reviewer and provide tips for writing effective and constructive reviews.

The workshop is targeted at early career scholars (assistant professors, post-docs, research fellows, PhD students in their last year), and the ideal participant would have submitted at least one paper to a leading marketing journal.

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We invite you to join us for the Better Marketing for a Better World pre-conference symposium, which will convene scholars and change-makers to explore how marketing can contribute to a more sustainable, healthy, and just world. This symposium will take place on February 12, 2026 immediately preceding the 2026 AMA Winter Academic Conference in Madrid, Spain.

The Better Marketing for a Better World (BMBW.ORG) initiative seeks to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. During the 2026 BMBW Symposium, we will draw inspiration from leaders in the field, discuss priorities for research, and develop practical ideas for research on how changes to marketing can help create a better world. Participants will gain opportunities to develop ideas, share insights, receive feedback, and build connections with a global community of scholars.

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Co-chaired by Professors Anders Gustafsson, Markus Giesler, and Samantha N. Cross, this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in hands-on, collaborative sessions designed to refine your research for top-tier journal submissions.

Attendees will learn directly from top scholars, receive detailed feedback on their research and improve their chances of publishing in high-impact journals. Last year’s participants consistently noted the workshop as high quality and said it was worth arriving a day early to the 2026 Winter AMA Conference. What drew such positive responses? The direct access to leading researchers, the depth of feedback sessions, and the focused environment for advancing your work. This year’s workshop promises the same caliber of mentorship and peer interaction. Ready to experience it yourself? We want to see your submission!

Excited about this event? Spread the word: #AMAShethEarlyCareer2026

Submission Guidelines and Details

Why Attend?

Learn directly from leading marketing scholars and enhance your research for top-tier journal publications.

Build lasting relationships with your cohort of early career researchers in marketing.

Gain invaluable feedback on your work to maximize its impact in high-impact marketing journals.

Sharpen your contribution by dialoguing with editorial leaders from our field’s top journals.

Event Structure

The workshop will begin with Presentations by Experienced Researchers who have published in major journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) and/or served as editors or associate editors for these publications. These experts will share insights on navigating the publication process, choosing impactful research topics, and addressing key challenges in the field.

The second half of the workshop will be dedicated to an Interactive Session for Early Career Scholars. Participants will develop and refine their research ideas, receiving feedback from peers and experienced faculty. The goal is to help shape your research into a well-aligned paper for submission to a leading marketing journal and cover important topics such as career development.

A networking reception will take place at the close of the consortium on February 12.

Important Dates

• Abstract submission deadline: November 10, 2025
• Notification of acceptance: December 1, 2025
• Workshop date: February 12, 2026
• Closing Reception: February 12, 2026

Co-Chairs

Markus Giesler

Consumer Researcher & Professor of Marketing
Schulich School of Business – York University

Visit Profile: www.mgiesler.com

Anders Gustafsson

Research Professor – Department of Marketing
BI Norwegian Business School

Visit Profile: ama.marketing/AG

Samantha Cross

Associate Professor
F.W. Olin Distinguished Professor of Global Business

Visit Profile: ama.marketing/SC

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Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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In this member-only training, you’ll learn 9 counterintuitive tactics that turn that reality into an advantage.

You’ll see real, market-tested examples of brands that beat the competition by deliberately breaking from “best practices.” And you’ll walk away with 9 proven ways to increase response across emails, ads, and other marketing channels.

Because when you understand how people really decide, counterintuitive thinking becomes a very smart move.

This programming will be recorded. The recording will be emailed to registrants and available on this page shortly after the event concludes.

Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.

The post 9 Counterintuitive Tactics Smart Marketers Can Steal (Members Only) appeared first on American Marketing Association.

Step 1: Practice running a marketing program

Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use. 

A Marketplace simulation develops these skills by placing you in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in real life and game play.

Step 2: Assess demonstrated competencies

Employers want to see what you can do on the job, when the stakes are high and resources are limited.

Marketplace observes the work you do, the marketing decisions you make, the outcomes of those decisions, and how you respond to those outcomes.

From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.

Step 3: Create Personal Development Plan

What you measure, you can manage.

Knowledge of one’s strengths and weaknesses is powerful.

You can show employers real performance data—not just promises or personality profiles.

And Marketplace will prepare a Personal Development Plan to improve on your strengths and weaknesses; it will even offer career advice.

Attend this webinar to learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan take to advantage of your strengths and work to improve areas where you fall short of your goals.

Whether you are just starting your marketing career or are 10 years into it, Marketplace can provide you with thoughtful, individualized guidance.

The best part? You don’t have to do any extra preparation or self-reporting. You simply play an engaging marketing simulation, and Marketplace Simulations does the rest!

This webinar airs at 10 AM CT and will be available on-demand for six months after airing.

The post Skills employers want, Experiences you need appeared first on American Marketing Association.

In response to the growing demand for mentorship, expert methods training, high-quality publishing guidance, and meaningful peer networking among doctoral students, this event marks a major step forward in expanding DocSIG’s presence and programming to support PhD scholars worldwide.

We aim to provide early-career researchers with robust support as they navigate coursework, develop dissertation ideas, prepare for the job market, and transition into their academic careers. Attendees will leave the colloquium with a clearer understanding of how to address the challenges they face, practical tools for building a successful scholarly trajectory, and a global network of mentors and peers.

This event will take place on Friday, February 13, 2026, from 7:00 AM to 11:00 AM at the 2026 AMA Winter Academic Conference.

Key Benefits for Doctoral Students

• Mentorship Opportunities: Intimate, structured sessions with experienced faculty who will address your questions one-on-one regarding different stages of the PhD journey.
• Expert Workshop: A hands-on session led by leading scholars.
• Panel on Publishing: A cross-continental discussion featuring senior faculty sharing insights on publishing in top marketing journals.

Faculty Ambassadors

DocSIG is proud to collaborate with our distinguished faculty ambassadors, Prof. Amber Epp, Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business and Associate Editor for the Journal of Marketing and Prof. Katrijn Gielens, Professor of Marketing at Tilburg University’s School of Economics and Management, Editor-in-Chief of the Journal of Retailing, and Associate Editor at the Journal of Marketing to make this event a success for doctoral students.

Amber Epp

Amber Epp is an Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business. Amber’s research advances an interdisciplinary perspective of the relationship between family and the marketplace. In particular, she studies how families evaluate and make sense of their choices within the broader cultural context. Her work has been published in Journal of Consumer Research, Journal of Marketing, Journal of Service Research, Journal of Retailing, and she has co-authored book chapters on qualitative data analysis, family consumption behavior, and assemblage theory. She also serves as an Associate Editor for the Journal of Marketing, sits on the editorial review boards for JCR, JPPM, and JSR, and serves on the AMA Academic Council. 

Katrijin Gielens

Katrijn Gielens is Professor of Marketing at Tilburg University’s School of Economics and Management. Her research bridges marketing strategy, retailing, and quantitative modeling to uncover how firms create and sustain advantage through branding, channel design, and retail innovation. Her work has appeared in  journals such as the Journal of Marketing Research, Journal of Marketing,  Marketing Science, Journal of Retailing and the International Journal of Research in Marketing. She currently serves as Editor-in-Chief of the Journal of Retailing and Associate Editor at the Journal of Marketing.

Doctoral Student Organizers – DocSIG Leadership

The DocSIG Global Colloquium is organized by dedicated doctoral student leaders who are committed to creating meaningful programming, mentorship opportunities, and community support for PhD students worldwide.

Ishita Nagpal

Ishita Nagpal is a PhD student in Marketing at the J. Mack Robinson College of Business, Georgia State University. Her research is centered at the intersection of marketing strategy and the social impact of marketing, with a strong focus on how strategic marketing decisions can drive meaningful societal outcomes. At GSU, she teaches Social Media Marketing to undergrad students and Social Media Intelligence to graduate students, bringing a blend of academic insight and real-world application to the classroom.

Deeply committed to uplifting the doctoral student community, Ishita has been actively involved with AMA DocSIG for over three years. Her leadership and dedication to service have been recognized with the Outstanding Service Award at Georgia State University.

Zahra (Safa) Karami

Zahra (Safa) Karami, born in Tehran, is a 3rd-year Marketing PhD student at the University of Wyoming. She earned her BBA in Business Administration and MBA in Marketing in Karachi. With 15+ years of international sales and marketing experience, she now focuses her research on sales and entrepreneurship. Safa serves as Chair-Elect (2026–27) of AMA DocSIG, dedicated to fostering community and supporting doctoral students in the US and beyond. She speaks English, Farsi, Hindi (Urdu), and some Arabic. Beyond academia, she enjoys cultural exchange, travel, and sharing Persian-inspired cooking and baking with friends. 

The post 2026 DocSIG Global Colloquium appeared first on American Marketing Association.

Conference Highlights

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The post 2026 AMA Symposium for the Marketing of Higher Education appeared first on American Marketing Association.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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