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https:\/\/ama-org.zoom.us\/j\/82037682847?pwd=8YghutZht6ngo62JjaOnwtaPuIYlxX.1<\/a>

Meeting ID: 820 3768 2847<br>Passcode: AMALIADS<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-target-smarter-spend-less-convert-better\"><strong>Target Smarter, Spend Less, Convert Better<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LinkedIn Ads give you unprecedented ability to target people by their education and who they are professionally. But that targeting ability comes at a premium price, which makes it risky to marketers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. We\u2019ll cover which ad types you should use, all the pitfalls to avoid, the best targeting methods, and much more.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online Training | <\/em><\/strong><em><strong>January 28, 2026 | 10:00 a.m. \u2013 Noon CT<\/strong><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services\/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Learn how to leverage LinkedIn Ads for driving results for their company<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify which ad types to use for different situations<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore how to target your ideal target audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn common pitfalls to avoid to get the best ROI<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":208525,\"uuid\":\"a1c6c722-2184-4405-9ea5-b77bb257a379\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"rolePricesInfo\":{\"member\":\"\"},\"bannerText\":\"\",\"heading\":\"Enter your quantity below to register\"} \/-->\n\n<!-- wp:ama\/contentblock {\"background_color\":\"\",\"edge_to_edge\":\"no\",\"color\":\"#201c0f\",\"link_color\":\"#ffffff\"} -->\n<div class=\"wp-block-ama-contentblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\">Join as a group or team. Save 10% when purchasing 3 or more tickets.<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"30px\"} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/contentblock --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"LinkedIn Ads: 5 Steps to Doubling Your Performance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-ads-5-steps-to-doubling-your-performance","to_ping":"","pinged":"","post_modified":"2025-10-13 12:13:16","post_modified_gmt":"2025-10-13 17:13:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=208518","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":208536,"post_author":"168509","post_date":"2025-10-13 12:46:09","post_date_gmt":"2025-10-13 17:46:09","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":208557,\"uuid\":\"d12fdcd1-7f88-4ac1-a8a1-bff07550dfd7\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-900\"}}}},\"textColor\":\"red-900\"} -->\n<p class=\"has-text-align-center has-red-900-color has-text-color has-link-color\"><strong>Access Your Training<\/strong><br><br>Topic: Brand Credibility<br>Time: Feb 3, 2026 10:00 AM Central Time (US and Canada)<br><br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//87910570187?pwd=RoVat1E6G1mxWquZj79fyepKAa2eBy.1\%22>https:\/\/ama-org.zoom.us\/j\/87910570187?pwd=RoVat1E6G1mxWquZj79fyepKAa2eBy.1<\/a><\/p>\n

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