Marketing Management Archives | AMA https://www.ama.org/topics/marketing-management/ The Essential Community for Marketers Mon, 05 Jan 2026 22:31:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Marketing Management Archives | AMA https://www.ama.org/topics/marketing-management/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Marketing Management Certification https://www.ama.org/certifications/marketing-management-certification/ Thu, 13 Dec 2018 20:41:08 +0000 https://www.ama.org/?page_id=2581 As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including: This 16-hour online self-paced course will guide you through key areas […]

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]]> As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Get the Prep Course + Exam Bundle

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

You will have access to the online learning program and exam for one year from purchase. Instructions for accessing the exam are provided after completion of the prep course.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Marketing Management exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

AMA MemberNon-Member
$249$349
Enroll In the Exam Only

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org. 

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]]> 2581 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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]]>

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 Skills employers want, Experiences you need https://www.ama.org/events/webinar/skills-employers-want-experiences-you-need/ Thu, 11 Dec 2025 20:45:10 +0000 https://www.ama.org/?post_type=ama_event&p=216273 Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success. Step 1: Practice running a marketing program Advertisement Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use.  A Marketplace simulation develops these skills by […]

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]]> Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success.

Step 1: Practice running a marketing program

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Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use. 

A Marketplace simulation develops these skills by placing you in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in real life and game play.

Step 2: Assess demonstrated competencies

Employers want to see what you can do on the job, when the stakes are high and resources are limited.

Marketplace observes the work you do, the marketing decisions you make, the outcomes of those decisions, and how you respond to those outcomes.

From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.

Step 3: Create Personal Development Plan

What you measure, you can manage.

Knowledge of one’s strengths and weaknesses is powerful.

You can show employers real performance data—not just promises or personality profiles.

And Marketplace will prepare a Personal Development Plan to improve on your strengths and weaknesses; it will even offer career advice.

Attend this webinar to learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan take to advantage of your strengths and work to improve areas where you fall short of your goals.

Whether you are just starting your marketing career or are 10 years into it, Marketplace can provide you with thoughtful, individualized guidance.

The best part? You don’t have to do any extra preparation or self-reporting. You simply play an engaging marketing simulation, and Marketplace Simulations does the rest!

This webinar airs at 10 AM CT and will be available on-demand for six months after airing.

register now

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]]> 216273 How to Write a Powerful Creative Brief https://www.ama.org/events/virtual-training/how-to-write-a-powerful-creative-brief-jan2026/ Mon, 08 Sep 2025 20:17:59 +0000 https://www.ama.org/?post_type=ama_event&p=205172 Optimize your creative development process Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, […]

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]]>

Optimize your creative development process

Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, inspiration and efficiency.

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign.

This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner. Real-world case studies and best-practice frameworks are included to immediately implement in your business.

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January 14, 2026 | 10:00 a.m. – Noon CT

Enter your quantity below to register

How to Write a Powerful Creative Brief (Jan 2026)

Non-Member

$179.00

Member

$129.00

Qty

Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

How to Write a Powerful Creative Brief – Collegiate (Jan 2026)

Price

$49.00

Key Takeaways

  • Understand the real purpose of creative briefs.
  • Optimize your creative development process for less creative rework.
  • Learn how to develop the heart of your strategy before writing the brief.
  • Proficiently write each creative brief component.
  • See real-world creative brief examples.
  • Collect tools, templates and best-practice frameworks to immediately apply.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 205172 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-feb2026/ Mon, 08 Sep 2025 16:35:11 +0000 https://www.ama.org/?post_type=ama_event&p=205087 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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]]>

AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | February 4- 25, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on February 4, 11, 18, and 25.

Select your quantity to register

Transform Your Marketing with AI (Feb 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session?
Check out our upcoming AI Series cohort in June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205087 Virtual Conference: The Year Ahead in Marketing https://www.ama.org/events/virtual-conference/virtual-conference-the-year-ahead-in-marketing-3/ Mon, 16 Jun 2025 13:46:20 +0000 https://www.ama.org/?post_type=ama_event&p=197630 Registration for this event is free! | Save the Date Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether […]

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]]> Registration for this event is free! | Save the Date

Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.

Key Takeaways

  • Key marketing trends to watch in the year ahead
  • Insights into how AI and tech will reshape marketing roles and workflows
  • Predictions for evolving consumer behavior and expectations
  • Tips for aligning strategy with brand values and business goals
  • Tools to help guide planning, budgeting, and innovation

Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!

KEYNOTE SPEAKER

January 20, 2026 | 10:00 a.m. CT

“Key Insights from the 2026 Trends Report“

Bennie F. Johnson

CEO, American Marketing Association

KEYNOTE SPEAKER

January 21, 2026 | 10:00 a.m. CT

“The Year Ahead – Turning Insights from the Past into Strategies for the Future”

Ryan Watson

Senior Director of Consumer Strategy & Occasion, The Coca-Cola Company

The post Virtual Conference: The Year Ahead in Marketing appeared first on American Marketing Association.

]]> 197630 Marketing Management PCM® Prep Course & Exam Bundle https://www.ama.org/on-demand/marketing-management-pcm-prep-course/ https://www.ama.org/on-demand/marketing-management-pcm-prep-course/#respond Wed, 19 Nov 2025 14:06:52 +0000 https://www.ama.org/?post_type=ama_courses&p=145950 What You’ll Learn This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included! Becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of […]

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]]>

  • Marketing Management PCM® Prep Course & Exam Bundle

    Prepare for your Marketing Management PCM® Exam

    Get Started

What You’ll Learn

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in your exam within a month following purchase.

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

Marketing Management PCM® Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Marketing Management PCM® Prep Course & Exam Bundle appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/marketing-management-pcm-prep-course/feed/ 0 145950 Team Collaboration https://www.ama.org/on-demand/team-collaboration/ https://www.ama.org/on-demand/team-collaboration/#respond Fri, 14 Nov 2025 14:42:15 +0000 https://www.ama.org/?post_type=ama_courses&p=212081 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable […]

The post Team Collaboration appeared first on American Marketing Association.

]]>

  • Team Collaboration

    This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development.

    Beginner | 4 Hours | 30 Modules

    $135 for non-members | $105 for members

    Buy This Course

What You’ll Learn

  • Describe the differences between teams and groups
  • List types of teams and their specific goals and outcomes
  • Recall the stages of Bruce Tuckman’s model of team development
  • List Edgar Schein’s types of decision-making strategies for teams and groups
  • Identify the factors in interpersonal communication
  • Explain how communications strategies differ between large and small groups
  • Name and describe common tools for facilitating team collaboration
  • Explain the purpose of various types of meetings and explain the outcomes expected
  • Recognize the factors that enable effective communication during a business meeting

You will gain access to this course for 90 days from purchase date.

Team Collaboration (On-Demand)

Non-Member

$135.00

Member

$105.00

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop.

Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships.

Advertisement

This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

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    Overcome public speaking fears and gain confidence in your presentations.

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  • certification | 16 Hours

    becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Team Collaboration appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/team-collaboration/feed/ 0 212081 Certificate in Marketing Strategy & Planning https://www.ama.org/on-demand/certificate-in-marketing-strategy-planning/ https://www.ama.org/on-demand/certificate-in-marketing-strategy-planning/#respond Wed, 05 Nov 2025 16:57:52 +0000 https://www.ama.org/?post_type=ama_courses&p=211034 Course Overview The Certificate in Marketing Strategy & Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting. This certificate equips marketing professionals with both the strategic thinking […]

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  • Certificate in Marketing Strategy & Planning

    This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation.

    Certificate Program | 4 Courses | 22 Hours

    $462

    Get Started

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Strategy & Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting.

This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

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Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

Enroll today

Courses Included in This Certificate

Marketing has become vital to the success of an organization in today’s competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.en incorporated into real-world scenarios that challenge students to apply what they have learned.

Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies–Waterfall and Agile–employed by successful project leaders and their organizations.

It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.

Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop. Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships.

This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 22 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Other Learners Also Took

  • On-Demand Training

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

  • On-Demand Training

    This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.

  • Certification

    Becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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