AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 22 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n\n\n\n\n\n<\/div>\n\n\n","post_title":"Certificate in Marketing Strategy & Planning","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-strategy-planning","to_ping":"","pinged":"","post_modified":"2025-11-05 10:59:17","post_modified_gmt":"2025-11-05 16:59:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=211034","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193973,"post_author":"168509","post_date":"2025-04-30 10:40:59","post_date_gmt":"2025-04-30 15:40:59","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-small-business-management\"><strong>Certificate in Small Business Management<\/strong><\/h2>\n\n\n\n<p>In a single day, a small business owner may be required to do any number of varied tasks, like approve a project plan budget, train a new employee, and develop a marketing campaign. This certificate will provide students with a fundamental understanding of the most critical areas in small business management.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Intermediate | Certificate Program | 30 hours<\/p>\n\n\n\n<p><strong>$529<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//6050//certificate-in-small-business-management/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Owning or managing a small business has a lot of benefits. Small business owners may have the freedom to control their schedules, be able to focus on work that they find fulfilling, and find opportunities to positively impact their communities. But in addition to benefits like these, small business management brings with it some unique challenges. <\/p>\n\n\n\n<p>Owners of small businesses often play many roles and must have a wide body of knowledge. In a single day, a small business owner may be required to do any number of varied tasks, like approve a project plan budget, train a new employee, and develop a marketing campaign. This certificate will provide students with a fundamental understanding of the most critical areas in small business management.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//6050//certificate-in-small-business-management/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will help women business leaders learn how to read body language cues andFollowing basic accounting principles is an essential and necessary part of any business, regardless of size. <\/p>\n\n\n\n<p>As a small business owner, it is crucial to recognize the importance of maintaining proper financial records. Accounting records help identify sources of revenue, monitor the progress of business operations, assist in identifying areas that need improvement, and aid in preparing accurate financial statements. This course will introduce you to fundamental accounting concepts and develop your ability to record and analyze business transactions, and prepare the four major financial statements.<\/p>\n\n\n\n\n\n<p>Introduction to Small Business Management is designed for prospective and current small business owners, entrepreneurs, and managers who want to understand the basics of running a successful small business. Managing a small business can be quite challenging, and this course provides an overview of small business operations, including business planning, legal issues, financial management, human resources, managing people, marketing, and customer care. Small business owners and managers should be better prepared to effectively deal with common problems and capitalize on market opportunities based on what they've learned.<\/p>\n\n\n\n\n\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. <\/p>\n\n\n\n<p>The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.nges and introduces techniques, strategies, and best practices to overcome those obstacles.<\/p>\n\n\n\n\n\n<p>Many small business owners find creating a budget to be an intimidating process. However, creating and maintaining a budget for your business is a crucial component of success. Budgets assist in maintaining control of your business activities, and provide a road map to ensure you are spending money in the right places at the right time. <\/p>\n\n\n\n<p>Similarly, tracking performance and analyzing financial data provides insight into what is working, and what isn't, in terms of your business. Knowing how to interpret the information found in your business's financial statements is an important skill to develop. Financial analysis allows you to understand your business's financial position better and can help you make better financial decisions. <\/p>\n\n\n\n<p>This course will introduce you to the budgeting process and financial analysis. In module one, you will develop your ability to prepare budgets, generate pro forma financial statements, and analyze budget variances. Module two will focus on analyzing the financial position of your business through financial ratio analysis, benchmarking, and break-even analysis.ases toward, women speakers, and the course introduces strategies for how to counteract them.<\/p>\n\n\n\n\n\n<p>Small business owners and entrepreneurs must have a working knowledge of many different fields, including the law. This course covers the basics of business law as it pertains to small businesses, franchises, and entrepreneurial endeavors. The topics include legal structures for new ventures, contracts, intellectual property rights, real property, employee rights, tax responsibilities, and product warranties and liabilities. <\/p>\n\n\n\n<p>While small business owners should be familiar with these issues, there is no substitute for having qualified legal counsel. Therefore, the course also explores the relationship between a small business and its legal representatives, how to find a small business lawyer, and at what stage legal counsel should be sought.<\/p>\n\n\n\n\n\n<p>Small business management involves overseeing both small and large projects. Not all projects require extensive planning, but project management techniques can help teams of all sizes meet their goals more efficiently. This course introduces fundamental project management concepts, reviews common project pitfalls, and explains the importance of each of the five stages of the project life cycle: initiating, planning, executing, monitoring\/controlling, and closing.<\/p>\n\n\n\n\n\n<p>The people who make up your business are among your most valuable assets. Proper management of those human resources is critical for creating and sustaining a skilled and engaged workforce, developing a positive business culture, and generating a competitive advantage. Human resource personnel are involved in tasks like recruiting, selecting, compensating, training, developing, and disciplining employees. Who carries out these tasks varies depending on a business' size and organization. Large organizations may have a dedicated HR manager or even an entire HR department. In smaller businesses, on the other hand, HR responsibilities may be carried out by the CEO or business owner, delegated to staff, or outsourced.<\/p>\n\n\n\n<p>Regardless of whether they will be responsible for carrying out HR tasks themselves, small business owners should be aware of important human resource issues, options, and controversies. This course reviews key areas in human resource management, like crafting job descriptions, finding the right people for those jobs, fairly compensating employees, and responding to performance issues. We also survey important employment laws and some best practices for creating a workplace that is safe and healthy for employees. Experts provide commentary and share their personal experiences relating to common HR issues.<\/p>\n\n\n\n\n\n<p>Small business leaders are responsible for inspiring employees to do their part to bring about the organization's goals. Good leaders must have a vision of where the business is going, possess strong communication skills, and be able to bring out the best in the people they lead to make that vision a reality. While the fundamentals of leadership and management are the same in large and small business settings, one or two bad leaders can more quickly have a detrimental impact on a small business.<\/p>\n\n\n\n<p>This course will prepare you to lead and manage employees in your organization, whether you are navigating through periods of change, growth, or stress. You will learn about some of the qualities and values shared by successful leaders, like decisiveness, adaptability, and humility, as well as common managerial challenges and techniques, strategies, and best practices to overcome those obstacles.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//11//30-CEUs.png/" alt=\"\" class=\"wp-image-206489\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 30 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Small Business Management","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-small-business-management","to_ping":"","pinged":"","post_modified":"2025-10-07 10:56:10","post_modified_gmt":"2025-10-07 15:56:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=193973","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":190540,"post_author":"168509","post_date":"2025-03-24 15:24:16","post_date_gmt":"2025-03-24 20:24:16","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-ethics-in-the-21st-century\">Business Ethics in the 21st Century<\/h2>\n\n\n\n<p>This course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 10 Hours<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>$299 for non-members | $259 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//business-ethics-in-the-21st-century///">Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Ethical decisions in business are everywhere. Organizations have learned that the costs of unethical actions can be high, both legally, and from a public relations perspective. This course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe the major ethical frameworks used in developing business ethics<\/li>\n\n\n\n<li>Explain the three components of the Ethical Triangle: Individual Ethics, Leadership Ethics, and Governance and Control<\/li>\n\n\n\n<li>Discuss key ethical challenges in the workplace<\/li>\n\n\n\n<li>Describe the use of organizational ethics codes<\/li>\n\n\n\n<li>Outline the ethical issues involved in the employer-employee relationship including Employment at Will, due process and fairness<\/li>\n\n\n\n<li>Discuss the use of ethics training<\/li>\n\n\n\n<li>Explain how organizations monitor ethical performance<\/li>\n\n\n\n<li>Describe the relationship between Corporate Social Responsibility (CSR) and ethics<\/li>\n\n\n\n<li>Outline issues involving corporate governance<\/li>\n\n\n\n<li>Explain how sustainability is an ethical concern<\/li>\n\n\n\n<li>Discuss ethics and the regulatory environment (Sarbanes-Oxley Act; U.S. Foreign Corrupt Practices Act)<\/li>\n\n\n\n<li>Explain the issues around whistleblowing<\/li>\n\n\n\n<li>Describe the role of leadership in establishing an ethical culture<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//10//10-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-207991\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 10 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Business Ethics in the 21st Century","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"business-ethics","to_ping":"","pinged":"","post_modified":"2025-10-07 14:10:38","post_modified_gmt":"2025-10-07 19:10:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=190540","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":187326,"post_author":"168509","post_date":"2025-03-03 12:24:32","post_date_gmt":"2025-03-03 18:24:32","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-leadership-for-women-in-business\"><strong>Certificate in Leadership for Women in Business<\/strong><\/h2>\n\n\n\n<p>This certificate explores both the social and psychological mechanisms that create challenges that professional women often face. Alongside commentary from women leaders, the material also provides concrete and data-driven recommendations for advancing in your career. <\/p>\n\n\n\n<p class=\"has-small-font-size\">Intermediate | Certificate Program | 23 hours<\/p>\n\n\n\n<p><strong>$529<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//5066//certificate-in-leadership-for-women-in-business/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Nearly half of all working adults are women, and women now make up the majority of students pursuing undergraduate and graduate degrees. Despite these indications that they have the skills and education to be leaders in the workforce, women are still underrepresented in many areas, and the persistent wage gap demonstrates that their work is often undervalued. This certificate explores both the social and psychological mechanisms that create challenges that professional women often face. <\/p>\n\n\n\n<p>Alongside commentary from women leaders, the material also provides concrete and data-driven recommendations for advancing in your career. The courses in the certificate introduce key concepts and practices that all successful business people should be familiar with, thereby serving as a general introduction to topics like leadership, management, communication, work-life balance, networking, negotiation, and body language.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//5066//certificate-in-leadership-for-women-in-business/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will help women business leaders learn how to read body language cues and use them to exude both strength and warmth. It considers the role and impact of gender stereotypes in nonverbal communication and explains how facial expressions, hand gestures, body movements, and eye contact can be used in various business situations like negotiations. The course also addresses cross-cultural body language and explores the role of body language in virtual communication.<\/p>\n\n\n\n\n\n<p>This general awareness course will assess the representation of women in various domains, including sports, politics, education, STEM fields, pink-collar jobs, and managerial positions. We will also review challenges that many working women face, as well as strategies for addressing those challenges both as an individual and from an organizational perspective. The course concludes with a brief review of milestones in the history of women in the workplace and an assessment of some ways that better representation of women can benefit businesses.<\/p>\n\n\n\n\n\n<p>Leaders are people who can change the thoughts, attitudes, and behaviors of the people around them. Successful organizations must have leaders who take them in the right direction. While not all leaders are managers or even occupy positions of authority, managers are often leaders for the employees who report to them. While companies with more women in leadership positions tend to see benefits to their bottom line, gender stereotypes and biases can make it difficult for women to become recognized as leaders and to advance into managerial or executive positions at work. This course reviews various qualities of leaders and styles of leadership and management. It also reviews common managerial challenges and introduces techniques, strategies, and best practices to overcome those obstacles.<\/p>\n\n\n\n\n\n<p>The course will provide a general overview for effective communication at work. Learners will review tips and strategies for communicating with small and large groups, being heard in meetings, projecting confidence, and more\u2014especially as these concepts apply to women. This course also considers communication in the context of public speaking, and discusses the importance of understanding the audience, preparing for a presentation, using visual aids appropriately, and more. Learners will be able to identify criticisms of, and biases toward, women speakers, and the course introduces strategies for how to counteract them.<\/p>\n\n\n\n\n\n<p>Everyone finds that their life is unbalanced from time to time. If left unaddressed, that lack of balance can cause stress, decreased productivity, and even health problems. Stereotypes and expectations about what matters to women can exacerbate work-life balance challenges. This course explores the importance of prioritizing things that matter to you, both at work and at home, and introduces techniques that can help individuals and organizations make work-life balance possible.iases toward, women speakers, and the course introduces strategies for how to counteract them.<\/p>\n\n\n\n\n\n<p>Making meaningful connections can be critical to professional success. Although many find networking to be difficult, it is a learned skill that can improve with technique and practice. This course introduces techniques and strategies for networking, finding mentors, and attracting sponsors, as well as common anxieties and obstacles that people face when trying to expand their professional connections. It highlights the ways that networking can be both particularly difficult and especially important for women in business.<\/p>\n\n\n\n\n\n<p>This course defines negotiation and reviews the importance of advocating for yourself and your interests. Because negotiation tends to be characterized in a stereotypically masculine way, this course considers some of the challenges that women tend to face when negotiating. The course reviews key negotiation concepts such as BATNA and ZOPA as well as common negotiation mistakes and the five stages of the negotiation process. The course-takers will also engage in negotiation scenarios for opportunities to prepare for common situations they may encounter.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//23-CEUs.png/" alt=\"\" class=\"wp-image-207977\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 23 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Leadership for Women in Business","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-leadership-for-women-in-business","to_ping":"","pinged":"","post_modified":"2025-12-03 10:49:59","post_modified_gmt":"2025-12-03 16:49:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=187326","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180179,"post_author":"168509","post_date":"2025-01-09 10:39:25","post_date_gmt":"2025-01-09 16:39:25","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduction-to-critical-thinking\">Introduction to Critical Thinking<\/h2>\n\n\n\n<p>This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 7 Hours<\/p>\n\n\n\n<p><strong>$199 for non-members | $169 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Introduction to Critical Thinking On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//introduction-to-critical-thinking///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define critical thinking, reasoning, and logic<\/li>\n\n\n\n<li>Ask appropriate questions for critical thinking<\/li>\n\n\n\n<li>Understand the process of systemic problem-solving<\/li>\n\n\n\n<li>Identify and overcome barriers to critical thinking<\/li>\n\n\n\n<li>Articulate common reasoning fallacies<\/li>\n\n\n\n<li>Understand critical thinking as it pertains to the workplace<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-7-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118887\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 7 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Introduction to Critical Thinking","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"introduction-to-critical-thinking","to_ping":"","pinged":"","post_modified":"2025-06-06 10:11:02","post_modified_gmt":"2025-06-06 15:11:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180179","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180163,"post_author":"168509","post_date":"2025-01-09 10:09:20","post_date_gmt":"2025-01-09 16:09:20","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-change-management-foundations\">Change Management Foundations<\/h2>\n\n\n\n<p>Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.<\/p>\n\n\n\n<p class=\"has-small-font-size\">4 Hours | 3 Modules<\/p>\n\n\n\n<p><strong>$339 for non-members | $309 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Change Management Foundations On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//change-management-foundations///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe the factors that make people resist change<\/li>\n\n\n\n<li>Identify the principles of change<\/li>\n\n\n\n<li>Explain the importance of change resilience<\/li>\n\n\n\n<li>Define the roadmap to change<\/li>\n\n\n\n<li>Identify tools to facilitate change<\/li>\n\n\n\n<li>Identify the key roles in change management<\/li>\n\n\n\n<li>Develop power and influence maps to describe relationships<\/li>\n\n\n\n<li>Understand the strategies of working with different stakeholders<\/li>\n\n\n\n<li>Identify system factors that enable or prevent change<\/li>\n\n\n\n<li>Develop strategies to encourage systems thinking<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Change Management is a framework to methodically implement organizational change and prepare stakeholders for such change. Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n","post_title":"Change Management Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"change-management-foundations","to_ping":"","pinged":"","post_modified":"2025-08-04 14:21:51","post_modified_gmt":"2025-08-04 19:21:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180163","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180134,"post_author":"168509","post_date":"2025-01-09 08:37:30","post_date_gmt":"2025-01-09 14:37:30","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project-management-foundations\">Project Management Foundations<\/h2>\n\n\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts and explains basic terminology.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 10 Hours | 4 Modules<\/p>\n\n\n\n<p><strong>$299 for non-members | $269 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Project Management Foundations On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//project-management-foundations///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand common project management terminology<\/li>\n\n\n\n<li>Compare and contrast two common project management methodologies<\/li>\n\n\n\n<li>Describe the basics concepts of Waterfall project management<\/li>\n\n\n\n<li>Define Agile development and describe the Agile cycle<\/li>\n\n\n\n<li>Identify several prominent project management certification and accreditation programs<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//AMA-PCM-10-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-121058\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 10 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies--Waterfall and Agile--employed by successful project leaders and their organizations. <\/p>\n\n\n\n<p>It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Project Management Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"project-management-foundations","to_ping":"","pinged":"","post_modified":"2025-06-06 10:36:11","post_modified_gmt":"2025-06-06 15:36:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180134","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174221,"post_author":"168509","post_date":"2024-10-28 09:39:22","post_date_gmt":"2024-10-28 14:39:22","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-business-marketing\">Small Business Marketing<\/h2>\n\n\n\n<p>Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 27 Modules<\/p>\n\n\n\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Data-Driven Decision-Making for Marketers On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//data-driven-decision-making-for-marketers///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and implement an effective marketing plan for your small business<\/li>\n\n\n\n<li>Understand how a conversion funnel works and apply it for e-commerce<\/li>\n\n\n\n<li>Leverage social media platforms to strengthen your marketing campaign<\/li>\n\n\n\n<li>Identify the best social media influencers to benefit your marketing<\/li>\n\n\n\n<li>Apply SEO and keyword research to improve website visibility and traffic<\/li>\n\n\n\n<li>Interpret search analytics to recognize successful marketing resources<\/li>\n\n\n\n<li>Utilize content marketing as a promotional strategy<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Small Business Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"small-business-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:39:30","post_modified_gmt":"2025-06-06 15:39:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174221","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165139,"post_author":"168509","post_date":"2024-08-01 12:07:40","post_date_gmt":"2024-08-01 17:07:40","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principles-of-marketing-for-nonprofit-organizations\">Principles of Marketing for Nonprofit Organizations<\/h2>\n\n\n\n<p>This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 21 Modules<\/p>\n\n\n\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Principles of Marketing for Nonprofit Organizations Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//principles-of-marketing-for-nonprofit-organizations///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What marketing is within the nonprofit environment<\/li>\n\n\n\n<li>About the service-intensive nature of nonprofit program activities<\/li>\n\n\n\n<li>How the marketing mix is expanded for service products (the Three Ps of Services Marketing)<\/li>\n\n\n\n<li>The importance of customer satisfaction and how expectations play a role in satisfaction with service products<\/li>\n\n\n\n<li>The role of ethics in nonprofit marketing<\/li>\n\n\n\n<li>The importance of a nonprofit marketing plan, and how target markets can be identified for donors<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. <\/p>\n\n\n\n<p>As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Principles of Marketing for Nonprofit Organizations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"principles-of-marketing-for-nonprofit-organizations","to_ping":"","pinged":"","post_modified":"2025-06-06 10:34:08","post_modified_gmt":"2025-06-06 15:34:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165139","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Marketing Management

Marketing management (or management of marketing) is the process of setting marketing goals for an organization (considering internal resources and market opportunities), the planning and execution of activities to meet these goals, and measuring progress toward their achievement. The process should be ongoing and repetitive (as within a planning cycle) so that the organization may continuously adapt to internal and external changes that create new problems and opportunities. Here you will find a collection of marketing news articles and research insights regarding marketing management.

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305 results

Partner

On-Demand Training

Certificate in Marketing Strategy & Planning

Certificate Program | 4 Courses | 22 Hours
Partner

On-Demand Training

Certificate in Small Business Management

Intermediate | Certificate Program | 30 hours
Partner

On-Demand Training

Business Ethics in the 21st Century

Beginner/Intermediate | 10 Hours
Partner

On-Demand Training

Certificate in Leadership for Women in Business

Intermediate | Certificate Program | 23 hours
Partner

On-Demand Training

Introduction to Critical Thinking

Beginner | 7 Hours
Partner

On-Demand Training

Change Management Foundations

4 Hours | 3 Modules
Partner

On-Demand Training

Project Management Foundations

Beginner | 10 Hours
Partner

On-Demand Training

Small Business Marketing

Beginner | 3 Hours | 11 Modules
AMA

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Principles of Marketing for Nonprofit Organizations

Principles of Marketing for Nonprofit Organizations

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