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Show Business<\/em><\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a><\/a>Alert! Want access to our shareable checklist? Register for <a href=https://www.ama.org/"https:////wistia.com//show-business?utm_type=product&utm_product=vma&utm_source=ama&utm_medium=display&utm_campaign=show-biz&utm_content=sponsored-article\%22>Show Business<\/em><\/a> to access over two hours of video content and several free show planning resources!<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading -->\n<h2><a><\/a>Plan the scale and initial goal of your launch<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>On a scale of pencil dive to cannonball, how big of a splash are you trying to make with your show\u2019s launch?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Poolside analogies aside, the scale of your launch is the first thing you\u2019ll want to nail down before you get into the specifics of your show\u2019s promotion strategy. Here you\u2019ll want to consider things like budget, resources, and bandwidth and how each of those will impact your launch goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":87259,\"width\":600,\"height\":337,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//09//image.png/" alt=\"\" class=\"wp-image-87259\" width=\"600\" height=\"337\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Speaking of goals\u2014what exactly are you trying to achieve right out of the gate? A large launch designed to reach as many relevant eyeballs as possible in order to drive leads will require a different approach than a soft launch intended to test the waters and gather feedback. Knowing what your primary initial goal is will help you as you plan.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Here are a few major things to keep in mind:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<div class=\"list-block\" style=\"color:#201c0f;font-size:21px\"><ul><li><strong>Assets<\/strong>: What will you need to have ready to go for launch day? This might include your show\u2019s trailer, creative assets for social media or email, a dedicated page or <a href=https://www.ama.org/"https:////wistia.com//product//channels?utm_type=product&utm_product=vma&utm_source=ama&utm_medium=display&utm_campaign=show-biz&utm_content=sponsored-article\%22>Channel<\/a> to host your content, and a segmented list of contacts in your database.<\/li><li><strong>Format<\/strong>: Is your show a reality docu-series with gripping hooks at the end of each episode? Or perhaps you\u2019ve created an interview show featuring industry leaders? The format will shape how you promote and talk about your show.<\/li><li><strong>Release<\/strong>: Are you dropping all of your episodes at once? Or will you keep folks coming back each week for new content? An ongoing cadence could require more effort and promotion over time to keep viewers engaged.<\/li><\/ul><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cYour release cadence will impact how you promote your show. If you launch your entire series at once for your audience to binge, then you\u2019re going to want to promote the entire series. Think about the broad messages and what you\u2019ll be talking about to get people excited to watch all of it. If you\u2019re doing a release cadence that\u2019s ongoing, you\u2019ll want to promote the series as a whole\u2014but also the specific episode that\u2019s available now, as well as a teaser for what\u2019s coming next.\u201d<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dan Mills, Head of Wistia Studios<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tip: Planning your show\u2019s release can be tricky\u2014but we\u2019ve got you covered. Check out our guide to <a href=https://www.ama.org/"https:////wistia.com//learn//production//episodic-content-release-cadence?utm_type=product&utm_product=vma&utm_source=ama&utm_medium=display&utm_campaign=show-biz&utm_content=sponsored-article\%22>episodic content release<\/a> to set your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><a><\/a>Promote your show across owned properties<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you launch your series, it\u2019s time to flip on all the switches, set the phasers to blast, and go all-in on your show. So, how are you going to do that? Start with your owned properties.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a><\/a>Website<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When someone visits your website, they should know immediately that you\u2019ve launched a show. You should give your show top-level placement, marquee billing across your website. This might include a banner or pop-up on the homepage, launching a dedicated webpage for your content, and adding the show to your navigation menu so folks can easily find it. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":87260,\"width\":693,\"height\":363,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//09//image-1.png/" alt=\"\" class=\"wp-image-87260\" width=\"693\" height=\"363\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"https:////wistia.com//show-business/">/n

Event Marketing

What is Event Marketing?

Event marketing is a promotional strategy that involves making a lasting brand-focused impression on consumers by creating buzz around a product or brand. Usually, it is a face-to-face contact between the brand and consumer and is successful because consumers are already in a willing position to be marketed to. 

Here you will find a collection of research insights and marketing news articles regarding event marketing.

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