Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ The Essential Community for Marketers Mon, 24 Nov 2025 17:24:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ 32 32 158097978 How to Train Your ChatGPT https://www.ama.org/events/bootcamp/how-to-train-your-chatgpt-jan2026/ Mon, 08 Sep 2025 18:43:45 +0000 https://www.ama.org/?post_type=ama_event&p=205144 Take Your AI Relationship To The Next Level This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past […]

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Take Your AI Relationship To The Next Level

This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies.

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Please Note: This training will focus specifically on ChatGPT 4.0 Paid Plan features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.

Select your quantity to register

How to Train Your ChatGPT (Jan 2026)

Non-Member

$299.00

Member

$199.00

Qty

Join with your team or group. Save 10% when you purchase 3 or more tickets. Users will be assigned after checkout is completed.

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: January 15

Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.

Part 2: January 22

Build a Better AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.

Who Will Benefit?

This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.

Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)

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  • Existing Ideal Client Profiles (ICPs)
  • Top-performing blog posts or articles
  • High-engagement LinkedIn posts
  • YouTube videos with strong views (transcripts, if possible)
  • Brand guide (voice, tone, values, key messages)

Key Takeaways

  • Create an AI-informed content strategy rooted in human insight
  • Train and personalize ChatGPT to your brand’s voice, audience, and mission
  • Organize your AI environment for collaboration and scalability
  • Generate bold, opinionated content that cuts through noise
  • Turn your best-performing content into a system for scale and SEO optimization

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 205144 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-june2026/ Mon, 08 Sep 2025 18:09:44 +0000 https://www.ama.org/?post_type=ama_event&p=205134 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | June 8-29, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on June 8, 15, 22, and 29.

Select your quantity to register

Transform Your Marketing with AI (June 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205134 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-feb2026/ Mon, 08 Sep 2025 16:35:11 +0000 https://www.ama.org/?post_type=ama_event&p=205087 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | February 4- 25, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on February 4, 11, 18, and 25.

Select your quantity to register

Transform Your Marketing with AI (Feb 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session?
Check out our upcoming AI Series cohort in June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205087 Artificial Intelligence (AI) for Marketing Professionals https://www.ama.org/on-demand/artificial-intelligence-ai-for-marketing-professionals/ Fri, 10 Oct 2025 15:22:00 +0000 https://www.ama.org/?post_type=ama_courses&p=160411 Course Overview Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of […]

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  • Artificial Intelligence (AI) for Marketing Professionals

    This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

    Beginner | 3 Hours

    $129 for non-members | $99 for members

    enroll

Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

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What You’ll Learn

  • Define the phases of artificial intelligence (AI) and its categories
  • Differentiate between supervised learning, unsupervised learning, and reinforcement learning
  • Describe the current benefits and limitations of AI technologies used in the marketing field
  • Identify marketing applications of machine learning, deep learning, and generative AI
  • Explain how AI supports content marketing, search engine optimization, and persona development
  • Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
  • Explain the risks and challenges of utilizing AI marketing tools
  • Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
  • Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

You will gain access to this course for 90 days from purchase date.

Enroll Now

Artificial Intelligence (AI) for Marketing Professionals

Non-Member

$129.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Artificial Intelligence (AI) for Marketing Professionals appeared first on American Marketing Association.

]]> 160411 AI Skills and Trends for 2025 https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/ https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/#respond Tue, 25 Mar 2025 18:00:04 +0000 https://www.ama.org/?post_type=ama_courses&p=183235 About the Course Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow […]

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  • Digital Marketing Experiences

    Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

    Intermediate | 1 Hour | 5 modules

    $149 for non-members | $99 for members

    REGISTER NOW

About the Course

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.

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Skill Level: Intermediate

You will gain access to this course for 90 days from purchase date.

Register Now

AI Skills and Trends for 2025

Sold out

What You’ll Learn

  • Identify key trends shaping the future of digital marketing and AI
  • Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.
  • Discuss how to prioritize trends to focus on based on business and customer needs

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Course Content

  • Prompt Engineering
  • Multi-modal AI
  • Synthetic Influencers
  • AI Agents
  • AI Adoption Across Brands

Meet Your Instructor

Martin Waxman

Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.

He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.

Check out these resources:

Future of Marketing Institute: https://www.linkedin.com/company/future-of-marketing-institute

Digital Marketing Trends Newsletter: https://www.linkedin.com/newsletters/6642894648903823360/

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Programs

  • Beginner | 3 Hours

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

  • Beginner | 3 Hours

    As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

  • certificate program

    This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

The post AI Skills and Trends for 2025 appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/feed/ 0 183235 Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-nov2025/ Thu, 09 Oct 2025 14:17:51 +0000 https://www.ama.org/?post_type=ama_event&p=208254 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | November 24-December 15, 2025

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on November 24, December 1, 8, and 15.

Select your quantity to register

Transform Your Marketing with AI (Nov-Dec 2025)

Registration is closed

This session is sold out! Check out our next cohorts scheduled for February 2026 and June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

]]> 208254 Digital Marketing Bootcamp (October 2025) https://www.ama.org/events/bootcamp/digital-marketing-bootcamp-october-2025/ Wed, 16 Jul 2025 16:39:11 +0000 https://www.ama.org/?post_type=ama_event&p=200092 Elevate Your Digital Marketing Skills in Two Days Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization. Our […]

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Elevate Your Digital Marketing Skills in Two Days

Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization.

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You’ll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.

Online | October 7-8, 2025 | 12:30-4:00 PM Central Time

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Key Takeaways

  • Understand the principles of content marketing and how to align it with long-term business goals.
  • Build a content marketing mission statement to guide strategic efforts.
  • Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.
  • Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.
  • Use GA4 to measure and improve campaign performance and ROI.
  • Discover the most impactful website changes for visitor engagement and lead generation

Select your quantity below to register

Digital Marketing Bootcamp (Oct 2025)

Registration is closed

Join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Digital Marketing Bootcamp – Collegiate (Oct 2025)

Registration is closed

 “Very informative on the latest strategies and incorporating AI into our marketing efforts.”

Gary K., past attendee of the AMA Digital Marketing Bootcamp

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 200092 Forging the Future: AI & Marketing Ethics (Members Only) https://www.ama.org/events/webinar/forging-the-future-ai-marketing-ethics-members-only/ Mon, 23 Jun 2025 15:20:51 +0000 https://www.ama.org/?post_type=ama_event&p=197973 With every new advancement, it brings new opportunities, but it also brings new concerns and potential implications. AI is advancing so rapidly, we’re building the plane as we’re learning how to fly it. As both individuals and companies try to stay on top of what AI can do and how we can capitalize on these […]

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]]> With every new advancement, it brings new opportunities, but it also brings new concerns and potential implications. AI is advancing so rapidly, we’re building the plane as we’re learning how to fly it. As both individuals and companies try to stay on top of what AI can do and how we can capitalize on these new advancements, are you also considering whether you should be? 

In this members-only webinar, our panel of academic researchers and industry experts explored the ethical implications of AI. From the policies and procedures that should be put into place now to laying the foundation for what could be possible in the future, we’ll consider how ethics can be at the forefront of all decisions.

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What You Need to Know

  1. The Future of Work Is Shifting
    AI is reshaping roles across marketing. Some tasks will be automated, while new opportunities will emerge. Professionals can stay competitive by sharpening critical thinking and specialized expertise, while organizations should adapt policies to evolving realities.
  2. Transparency Builds Trust
    Consumers value honesty. Marketers should be upfront about how they’re using AI, including when content is AI-generated and how data is collected or applied. Clear communication strengthens trust with both audiences and internal teams.
  3. Human Oversight Is Non-Negotiable
    AI can streamline workflows, but it still makes mistakes and carries risks. Keeping humans “in the loop” ensures accuracy, reduces bias, and upholds ethical standards.
  4. Bias and Ethics Require Vigilance
    Left unchecked, AI systems can reinforce harmful biases. Marketers should actively test for bias, correct outputs, and follow organizational guidelines that prioritize fairness and responsibility.
  5. Sustainability Matters
    AI comes with an environmental cost, from energy consumption to its carbon footprint. While efficiencies are improving, marketers should stay aware of the impact their technology choices make.

Members can log in below to watch the full recording and dive deeper into how marketers are navigating the ethical implications of AI.

This Webinar is Exclusively for AMA Members

MEMBER LOGIN
EXPLORE MEMBERSHIP

Speakers

Molly Soat

VP, Professional Development, American Marketing Association

(Panel Moderator)

Natalie Lambert

Founder & Managing Partner, GenEdge Consulting

Melinda Byerley

CEO and Founder, Fiddlehead® Marketing

Yuping Liu-Thompkins

Professor of Marketing
Old Dominion University

Sarah Sinclair

Vice President, Global Data Privacy, Security & AI Law

Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.

The post Forging the Future: AI & Marketing Ethics (Members Only) appeared first on American Marketing Association.

]]> 197973 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series/ Thu, 17 Apr 2025 15:17:26 +0000 https://www.ama.org/?post_type=ama_event&p=193168 AI-Powered Marketing Tools That Achieve Results This event is now available for on-demand access for registered attendees through February 26, 2026. Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. […]

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

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AI-Powered Marketing Tools That Achieve Results

This event is now available for on-demand access for registered attendees through February 26, 2026.

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

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VIEW ON-DEMAND

Select your quantity to register

Transform Your Marketing with AI (Aug)

Registration is closed

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on August 5, 12, 19, and 26.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 193168 How to Train Your ChatGPT https://www.ama.org/events/bootcamp/how-to-train-your-chatgpt/ Tue, 15 Apr 2025 13:53:24 +0000 https://www.ama.org/?post_type=ama_event&p=192872 Take Your AI Relationship To The Next Level This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past […]

The post How to Train Your ChatGPT appeared first on American Marketing Association.

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Take Your AI Relationship To The Next Level

This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies.

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Please Note: This training will focus specifically on ChatGPT 4.0 Paid Plan features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.

Select your quantity to register

How to Train Your ChatGPT (July)

Registration is closed

*Attendees who register after the first session will be able to access event recordings and final content within our learning platform.

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: July 23

Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.

Part 2: July 30

Build a Better AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.

Who Will Benefit?

This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.

Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)

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  • Existing Ideal Client Profiles (ICPs)
  • Top-performing blog posts or articles
  • High-engagement LinkedIn posts
  • YouTube videos with strong views (transcripts, if possible)
  • Brand guide (voice, tone, values, key messages)

Key Takeaways

  • Create an AI-informed content strategy rooted in human insight
  • Train and personalize ChatGPT to your brand’s voice, audience, and mission
  • Organize your AI environment for collaboration and scalability
  • Generate bold, opinionated content that cuts through noise
  • Turn your best-performing content into a system for scale and SEO optimization

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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