Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ The Essential Community for Marketers Tue, 02 Dec 2025 21:17:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 Balancing Human Creativity with AI Efficiency https://www.ama.org/events/virtual-training/balancing-human-creativity-with-ai-efficiency/ Tue, 11 Nov 2025 19:54:11 +0000 https://www.ama.org/?post_type=ama_event&p=211696 How to Partner with AI (Without Losing Yourself) Artificial Intelligence (AI) platforms can save time, spark ideas, and surface insights—but it can’t replicate human creativity, intuition, or empathy. As AI reshapes marketing, success will depend on knowing when to lean on technology and when to lead with humanity. In this interactive AMA session, Heather Whaling, […]

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How to Partner with AI (Without Losing Yourself)

Artificial Intelligence (AI) platforms can save time, spark ideas, and surface insights—but it can’t replicate human creativity, intuition, or empathy. As AI reshapes marketing, success will depend on knowing when to lean on technology and when to lead with humanity.

In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact. You’ll explore frameworks for using AI intentionally, preserving authenticity in your marketing, and spending more time in the parts of your work that energize and differentiate you.

Online | March 5, 2026 | 10:00 a.m. – Noon CT

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Key Takeaways

  • How to decide when (and when not) to use AI in marketing work.
  • A framework for mapping your zone of genius and aligning it with AI’s strengths.
  • How to blend AI-powered insights with human validation and storytelling.
  • Simple, real-world ways to reclaim time for creativity and strategy.
  • A customizable “Prompt Playbook” to take back to your team.

Select your quantity below to register

Balancing Human Creativity with AI Efficiency (Mar 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Balancing Human Creativity with AI Efficiency – Collegiate (Mar 2026)

Price

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 211696 Community Building Beyond Content Marketing https://www.ama.org/events/virtual-training/community-building-beyond-content-marketing/ Thu, 30 Oct 2025 14:46:21 +0000 https://www.ama.org/?post_type=ama_event&p=210262 Practical Community Strategies for the Exhausted Marketer As AI-generated content dominates digital channels, marketing teams face a critical challenge: creating genuine human connections that drive brand loyalty. For marketing teams grappling with declining engagement rates, explore how platforms like Reddit and other community forums can become powerful tools for cultivating authentic brand advocates who champion […]

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Practical Community Strategies for the Exhausted Marketer

As AI-generated content dominates digital channels, marketing teams face a critical challenge: creating genuine human connections that drive brand loyalty.

For marketing teams grappling with declining engagement rates, explore how platforms like Reddit and other community forums can become powerful tools for cultivating authentic brand advocates who champion your products in spaces you cannot directly reach.

Led by former Reddit leaders, Will Cady and Evan Hamilton, the session addresses a key pain point—breaking through content overload by building communities where customers become organic ambassadors. Learn to apply community engagement throughout the customer journey, from initial awareness to conversion and advocacy.

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Online | March 3, 2026 | 10:00 a.m. – Noon CT

Key Takeaways

  • Simplify how to build and engage with community
  • Understand the characteristics and how to relate to the community you are building and the communities you are entering
  • Apply community engagement practices throughout the marketing funnel

Select your quantity below to register

Community Building Beyond Content Marketing (Mar 2026)

Non-Member

$199.00

Member

$149.00

Qty

Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Community Building Beyond Content Marketing – Collegiate (Mar 2026)

Price

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 210262 Interpreting and Presenting Your Social Media Analytics https://www.ama.org/events/virtual-training/interpreting-and-presenting-your-social-media-analytics-may2026/ Tue, 21 Oct 2025 15:58:30 +0000 https://www.ama.org/?post_type=ama_event&p=209372 Extract More Meaningful Social Insights When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn […]

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Extract More Meaningful Social Insights

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

Online | May 6, 2026 | 10:00 a.m. – Noon CT

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Key Takeaways

  • Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell
  • Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making
  • Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.

Select your quantity below to register

Interpreting and Presenting Your Social Media Analytics (May 2026)

Non-Member

$199.00

Member

$149.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Who Should Attend?

  • Digital Marketing and Social Media Specialists/Managers
  • Marketing Coordinators/Managers involved in social media campaigns

Pre-Requisites

  • Existing experience with social media analytics
  • Will not cover basic metrics (likes, shares, etc.) or setting up a report

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Interpreting and Presenting Your Social Media Analytics appeared first on American Marketing Association.

]]> 209372 Social Media Bootcamp (March 2026) https://www.ama.org/events/bootcamp/social-media-bootcamp-march-2026/ Mon, 13 Oct 2025 18:51:30 +0000 https://www.ama.org/?post_type=ama_event&p=208573 Turn Social Scrollers Into Loyal Customers There are 4 billion people are scrolling, engaging, and buying on social media right now. Your competitors are reaching them—are you? Every day without a strategic social presence means losing leads, sales, and market share to brands that know how to show up and stand out. Imagine building a […]

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Turn Social Scrollers Into Loyal Customers

There are 4 billion people are scrolling, engaging, and buying on social media right now. Your competitors are reaching them—are you? Every day without a strategic social presence means losing leads, sales, and market share to brands that know how to show up and stand out.

Imagine building a community that advocates for your brand, converts consistently, and gives you an edge your competitors can’t copy. That’s the power of strategic social media—and it’s exactly what you’ll unlock in the AMA Social Media Bootcamp.

Exit the training with a custom content roadmap, proven engagement tactics, and the exact framework to turn your social channels into revenue-generating machines.

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2 Days | March 24-25, 2026 | 10:00AM – 3:00PM CT

Key Takeaways

  • Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.
  • Learn how to develop and implement an effective social media strategy.
  • Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.
  • Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.
  • Build a network and discuss common challenges with other social media professionals.
  • Define and track the KPIs most relevant to your campaigns.

Select your quantity below to register

Social Media Bootcamp (Mar 2026)

Non-Member

$499.00

Member

$299.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here

Social Media Bootcamp – Collegiate (Mar 2026)

Price

$199.00

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE


Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 208573 LinkedIn Ads: 5 Steps to Doubling Your Performance https://www.ama.org/events/virtual-training/linkedin-ads-5-steps-to-doubling-your-performance/ Mon, 13 Oct 2025 17:00:19 +0000 https://www.ama.org/?post_type=ama_event&p=208518 Target Smarter, Spend Less, Convert Better LinkedIn Ads give you unprecedented ability to target people by their education and who they are professionally. But that targeting ability comes at a premium price, which makes it risky to marketers. Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies […]

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Target Smarter, Spend Less, Convert Better

LinkedIn Ads give you unprecedented ability to target people by their education and who they are professionally. But that targeting ability comes at a premium price, which makes it risky to marketers.

Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. We’ll cover which ad types you should use, all the pitfalls to avoid, the best targeting methods, and much more.

Online Training | January 28, 2026 | 10:00 a.m. – Noon CT

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Who Should Attend?

Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.

Key Takeaways

  • Learn how to leverage LinkedIn Ads for driving results for their company
  • Identify which ad types to use for different situations
  • Explore how to target your ideal target audience
  • Learn common pitfalls to avoid to get the best ROI

Enter your quantity below to register

LinkedIn Ads (Jan 2026)

Non-Member

$179.00

Member

$129.00

Qty

Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post LinkedIn Ads: 5 Steps to Doubling Your Performance appeared first on American Marketing Association.

]]> 208518 Virtual Conference: Higher Education https://www.ama.org/events/virtual-conference/virtual-conference-higher-education/ Tue, 30 Sep 2025 21:05:19 +0000 https://www.ama.org/?post_type=ama_event&p=207111 Registration for this event is free and will open soon! Registration for this event is free and will open soon! Join us for a free virtual event designed to help higher education professionals navigate the evolving landscape of marketing and student engagement. This conference will highlight strategies, trends, and tools driving results today—from enrollment marketing […]

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]]> Registration for this event is free and will open soon!

Registration for this event is free and will open soon!

Join us for a free virtual event designed to help higher education professionals navigate the evolving landscape of marketing and student engagement. This conference will highlight strategies, trends, and tools driving results today—from enrollment marketing and campus communications to social media, email, and analytics. Whether you’re refining your approach or looking to scale initiatives, you’ll gain actionable insights to put into practice immediately.

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Key Takeaways

  • Strategies for effectively engaging students, faculty, and alumni
  • Insights into performance-driven marketing and communications campaigns
  • Trends and forecasts shaping the future of higher education marketing
  • Tips for optimizing digital, social, and email outreach
  • Real-world examples of successful campaigns and initiatives in higher ed

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]]> 207111 Elevate Your Video Content: From Concept to Creation https://www.ama.org/events/bootcamp/elevate-your-video-content-from-concept-to-creation-mar2026/ Tue, 16 Sep 2025 16:19:02 +0000 https://www.ama.org/?post_type=ama_event&p=205806 Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social […]

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Take Your Video Content To The Next Level

We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.

But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.

With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

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Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.

Select your quantity to register

Elevate Your Video Content (Mar 2026)

Non-Member

$999.00

Member

$799.00

Qty

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 31, April 14, April 28, and May 12.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Who Will Benefit?

This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.

Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.

Key Takeaways

  • Develop a comprehensive video strategy for social media platforms
  • Master the fundamentals of video planning and pre-production
  • Learn essential video shooting techniques for social media
  • Acquire video editing skills using popular, inexpensive tools
  • Create effective video ads for social media platforms
  • Gain proficiency in measuring and reporting video performance
  • Adapt video strategies to different social media platforms and audience needs

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Elevate Your Video Content: From Concept to Creation appeared first on American Marketing Association.

]]> 205806 How to Train Your ChatGPT https://www.ama.org/events/bootcamp/how-to-train-your-chatgpt-jan2026/ Mon, 08 Sep 2025 18:43:45 +0000 https://www.ama.org/?post_type=ama_event&p=205144 Take Your AI Relationship To The Next Level This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past […]

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Take Your AI Relationship To The Next Level

This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies.

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Please Note: This training will focus specifically on ChatGPT 4.0 Paid Plan features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.

Select your quantity to register

How to Train Your ChatGPT (Jan 2026)

Non-Member

$299.00

Member

$199.00

Qty

Join with your team or group. Save 10% when you purchase 3 or more tickets. Users will be assigned after checkout is completed.

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: January 15

Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.

Part 2: January 22

Build a Better AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.

Who Will Benefit?

This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.

Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)

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  • Existing Ideal Client Profiles (ICPs)
  • Top-performing blog posts or articles
  • High-engagement LinkedIn posts
  • YouTube videos with strong views (transcripts, if possible)
  • Brand guide (voice, tone, values, key messages)

Key Takeaways

  • Create an AI-informed content strategy rooted in human insight
  • Train and personalize ChatGPT to your brand’s voice, audience, and mission
  • Organize your AI environment for collaboration and scalability
  • Generate bold, opinionated content that cuts through noise
  • Turn your best-performing content into a system for scale and SEO optimization

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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