Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ The Essential Community for Marketers Mon, 05 Jan 2026 22:31:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ 32 32 158097978 Skills employers want, Experiences you need https://www.ama.org/events/webinar/skills-employers-want-experiences-you-need/ Thu, 11 Dec 2025 20:45:10 +0000 https://www.ama.org/?post_type=ama_event&p=216273 Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success. Step 1: Practice running a marketing program Advertisement Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use.  A Marketplace simulation develops these skills by […]

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]]> Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success.

Step 1: Practice running a marketing program

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Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use. 

A Marketplace simulation develops these skills by placing you in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in real life and game play.

Step 2: Assess demonstrated competencies

Employers want to see what you can do on the job, when the stakes are high and resources are limited.

Marketplace observes the work you do, the marketing decisions you make, the outcomes of those decisions, and how you respond to those outcomes.

From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.

Step 3: Create Personal Development Plan

What you measure, you can manage.

Knowledge of one’s strengths and weaknesses is powerful.

You can show employers real performance data—not just promises or personality profiles.

And Marketplace will prepare a Personal Development Plan to improve on your strengths and weaknesses; it will even offer career advice.

Attend this webinar to learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan take to advantage of your strengths and work to improve areas where you fall short of your goals.

Whether you are just starting your marketing career or are 10 years into it, Marketplace can provide you with thoughtful, individualized guidance.

The best part? You don’t have to do any extra preparation or self-reporting. You simply play an engaging marketing simulation, and Marketplace Simulations does the rest!

This webinar airs at 10 AM CT and will be available on-demand for six months after airing.

register now

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]]> 216273 Interpreting and Presenting Your Social Media Analytics https://www.ama.org/events/virtual-training/interpreting-and-presenting-your-social-media-analytics-may2026/ Tue, 21 Oct 2025 15:58:30 +0000 https://www.ama.org/?post_type=ama_event&p=209372 Extract More Meaningful Social Insights When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn […]

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Extract More Meaningful Social Insights

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

Online | May 6, 2026 | 10:00 a.m. – Noon CT

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Key Takeaways

  • Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell
  • Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making
  • Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.

Select your quantity below to register

Interpreting and Presenting Your Social Media Analytics (May 2026)

Non-Member

$199.00

Member

$149.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Who Should Attend?

  • Digital Marketing and Social Media Specialists/Managers
  • Marketing Coordinators/Managers involved in social media campaigns

Pre-Requisites

  • Existing experience with social media analytics
  • Will not cover basic metrics (likes, shares, etc.) or setting up a report

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 209372 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-feb2026/ Mon, 08 Sep 2025 16:35:11 +0000 https://www.ama.org/?post_type=ama_event&p=205087 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | February 4- 25, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on February 4, 11, 18, and 25.

Select your quantity to register

Transform Your Marketing with AI (Feb 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session?
Check out our upcoming AI Series cohort in June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 205087 Virtual Conference: The Year Ahead in Marketing https://www.ama.org/events/virtual-conference/virtual-conference-the-year-ahead-in-marketing-3/ Mon, 16 Jun 2025 13:46:20 +0000 https://www.ama.org/?post_type=ama_event&p=197630 Registration for this event is free! | Save the Date Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether […]

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Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.

Key Takeaways

  • Key marketing trends to watch in the year ahead
  • Insights into how AI and tech will reshape marketing roles and workflows
  • Predictions for evolving consumer behavior and expectations
  • Tips for aligning strategy with brand values and business goals
  • Tools to help guide planning, budgeting, and innovation

Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!

KEYNOTE SPEAKER

January 20, 2026 | 10:00 a.m. CT

“Key Insights from the 2026 Trends Report“

Bennie F. Johnson

CEO, American Marketing Association

KEYNOTE SPEAKER

January 21, 2026 | 10:00 a.m. CT

“The Year Ahead – Turning Insights from the Past into Strategies for the Future”

Ryan Watson

Senior Director of Consumer Strategy & Occasion, The Coca-Cola Company

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]]> 197630 Data Visualization & Storytelling https://www.ama.org/on-demand/data-visualization-storytelling/ https://www.ama.org/on-demand/data-visualization-storytelling/#respond Mon, 06 Oct 2025 19:45:06 +0000 https://www.ama.org/?post_type=ama_courses&p=207677 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk […]

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  • Data Visualization & Storytelling

    Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

    Beginner | 1 Hour | 6 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Strategies for creating memorable and effective communications for your organization
  • Creating narratives that connect with any audience, particularly when communicating “up” to leadership
  • Neuroscience and psychology behind how your audience will receive your visual displays
  • Information hierarchy and data visualization best practices

You will gain access to this course for 90 days from purchase date.

Data Visualization & Storytelling (On-Demand)

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.

But it’s the same, in that you need to remember that just because what you’re communicating is numbers, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what, it’s not “the data” that’s important. It’s the insights in the data.

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You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> https://www.ama.org/on-demand/data-visualization-storytelling/feed/ 0 207677 Navigating Google Analytics 4 (GA4) https://www.ama.org/on-demand/google-analytics-ga4/ https://www.ama.org/on-demand/google-analytics-ga4/#respond Wed, 10 Sep 2025 18:49:00 +0000 https://www.ama.org/?post_type=ama_courses&p=124316 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on […]

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  • Navigating Google Analytics 4 (GA4)

    Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

    Beginner | 3 Hours | 25 Modules

    $129 for non-members | $99 for members

    Buy This Course

What You’ll Learn

  • Basic concepts of Google Analytics, including its role as a web analytics and data collection platform
  • Differences between dimensions and metrics and how they are used to analyze web traffic
  • Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
  • Importance of tracking codes and how it relates to the Google tag and Google Tag Manager
  • Difference between an event and a conversion and how each plays a role in understanding the target audience
  • Audiences, segments, filters, and comparisons and how each impacts the data collection process
  • Using Google Analytics for content publishing, B2B marketing, and ecommerce

You will gain access to this course for 90 days from purchase date.

Navigating Google Analytics 4

Non-Member

$129.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

Skill Level: Beginner

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Skills You’ll Gain

Google Analytics 4 Website Analytics Data Insights

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

  • Beginner | 5 Hours

    This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.

  • Beginner | 3.5 Hours

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Beginner | 1 Hour

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

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]]> https://www.ama.org/on-demand/google-analytics-ga4/feed/ 0 124316 Certificate in Marketing Foundations https://www.ama.org/on-demand/certificate-in-marketing-foundations/ https://www.ama.org/on-demand/certificate-in-marketing-foundations/#respond Thu, 17 Jul 2025 19:35:06 +0000 https://www.ama.org/?post_type=ama_courses&p=200352 Course Overview The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics. Learning Format This self-paced certificate program offers an assortment of interactive exercises, […]

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  • presentation

    Certificate in Marketing Foundations

    The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics.

    Beginner | Certificate Program | 15 hours

    $330

    Get Started

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics.

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Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

Enroll today

Courses Included in This Certificate

Marketing has become vital to the success of an organization in today’s competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors.

Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 15 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

  • On-Demand Training (Free for members)

    Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer’s needs and their ultimate objectives.

  • Certification

    This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> https://www.ama.org/on-demand/certificate-in-marketing-foundations/feed/ 0 200352 Introduction to Business Analysis https://www.ama.org/on-demand/intro-to-business-analysis/ https://www.ama.org/on-demand/intro-to-business-analysis/#respond Mon, 24 Mar 2025 19:54:26 +0000 https://www.ama.org/?post_type=ama_courses&p=190520 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the […]

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  • Introduction to Business Analysis

    This course considers the place of business analysis and product development life cycles within the greater scheme of project life cycle management. While this course is not officially or directly aligned as an exam prep course, it contains sufficient content that can be used as a resource for individuals preparing for the PMI-PBA or IIBA-CBAP certification exams.

    Beginner | 25 Hours

    $699 for non-members | $599 for members

    Buy This Course

What You’ll Learn

  • Explain the general concepts of business analysis and its strategic importance
  • Discuss the role of the business analyst in different organizations and identify skills needed
  • Describe the concept of requirements and identify the various types of analysis
  • Create a needs assessment and roadmap to the future state
  • Analyze current capabilities, design future state options, and recommend the best option for implementation
  • Identify and engage with stakeholders to prepare them for the transition to the future state
  • Define requirements elicitation and outline the elicitation process
  • Employ analysis tools and techniques to refine requirements in order to validate, verify, and prioritize requirements and essential product information
  • Manage changes, linkages, and dependencies related to requirements
  • Evaluate the solution to determine business value and the product’s fitness for release

You will gain access to this course for 180 days from purchase date.

Introduction to Business Analysis

Non-Member

$699.00

Member

$599.00

Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the principles and concepts of business analysis, with a focus on the following six areas: needs assessment, stakeholder engagement, requirements elicitation, requirements analysis, requirements tracing and monitoring, and solution evaluation.

This course covers the common stages of a business analysis project and describes common terminology and tools and techniques utilized by a business analyst. It provides subject matter expert testimony by business analysis practitioners on important topics related to successfully completing business analysis activities.

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AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

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]]> https://www.ama.org/on-demand/intro-to-business-analysis/feed/ 0 190520 Data-Driven Decision-Making for Marketers https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/ https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/#respond Tue, 24 Sep 2024 19:06:08 +0000 https://www.ama.org/?post_type=ama_courses&p=121031 Skills You’ll Gain Data Insights Data Visualization Analytics What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” […]

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  • Data-Driven Decision-Making for Marketers

    Identify and interpret critical aspects of data in a strategic direction to help your organization.

    Beginner | 1 Hour | 11 Modules

    $79 for non-members | $49 for members

    Buy This Course

Skills You’ll Gain

Data Insights Data Visualization Analytics

What You’ll Learn

  • Identify the difference between data and noise
  • Discuss the various types of data in marketing and advertising
  • Discuss data collection and the different methodologies
  • Learn how to blend data into something “clean”
  • Visualize complex datasets to have a better understanding of the data
  • Evaluate trends and patterns to make better decisions

You will gain access to this course for 90 days from purchase date.

Data-Driven Decision-Making for Marketers

Non-Member

$79.00

Member

$49.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” are in our everyday vocabulary, but honestly, there are a million definitions of what this can be and how it’s done. This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization. This introductory discussion will help guide you toward the next steps in making your organization “data-driven”.

Skill Level: Beginner

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11 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Lay the foundation with a baseline understanding of what data and analytics can provide and how they can be used.

Begin your data journey by determining your goals and understanding the data analytics life cycle.

Learn about the 3 different types of analytics and in what situations each is best to consider.

Level set why it is important to focus on data and analytics given the huge investment of time and energy to do it right.

Take a look at the most common marketing and advertising metrics and when you might focus on them.

Gain an understanding of the different channels and tools where you might gather the various different metrics and the types of data you might get.

Review some of the top business intelligence platforms to determine which tools can help you quickly access and analyze your data.

Look at data differently by using charts, graphs or infographics to visualize trends and gaps.

Focus on how to see the bigger picture and share access with others by setting up dashboards.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Chris Coomer

Chris Coomer

Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)

Chris is Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies, and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

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]]> https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/feed/ 0 121031 Certificate in Data Analytics https://www.ama.org/on-demand/certificate-in-data-analytics/ https://www.ama.org/on-demand/certificate-in-data-analytics/#respond Wed, 01 Nov 2023 20:56:26 +0000 https://www.ama.org/?post_type=ama_courses&p=138823 Skills You’ll Gain Data Analysis Statistics Data-Driven Decision Making What You’ll Learn Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Are you an AMA Professional Certified Marketer®️? This training is worth 30 Continuing Education […]

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  • Certificate in Data Analytics

    Gain an overview of topics in statistics and their applications in various fields.

    Hosted by MindEdge

    Certificate Program | 6 Courses | 30 Hours

    $419

    Get Started

    You will leave ama.org to make this purchase.

Skills You’ll Gain

Data Analysis Statistics Data-Driven Decision Making

What You’ll Learn

  • Statistical Process Control
  • Data Analysis in the Real World
  • Data Analysis for Improving Organizational Performance
  • Introduction to Data Analysis
  • Tools of Data Analysis
  • Statistics as a Managerial Tool

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 30 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Course Overview

This certificate program will present the basics of quantitative analysis and its increasing use in today’s professional landscape. Learners will be exposed to quantitative decision-making tools and techniques, which tie into real-world case studies.

Skill level: Beginner

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Learning Format

This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.

Courses Included in This Certificate

Statistical Process Control is all about boosting quality. Quality management can not only deliver value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.

This course discusses data-driven decision making across a variety of sectors such as healthcare, education, and government. This course also offers recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector.

When using data analysis to improve organizational performance, it’s vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.

Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this introductory-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

There are a number of statistical tools and techniques that are commonly used by organizations to inform decision-making. These tools span numerous business functions and support many different objectives. This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. The course features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.

Managing today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the breaks. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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