Discover the most comprehensive affiliate marketing study powered by real Instagram affiliate data. This report reveals 15 top insights every e-commerce brand should know, from the rise of social commerce to optimizing content mix, tracking performance, and understanding how always-on creator programs can drive sales. You’ll find practical takeaways on market dynamics, platform strategy, creator collaborations, content formats, partnership models, and performance KPIs. Explore how leading brands shape their influencer content, which industries are setting the pace, and the metrics that truly drive sales. Whether you’re a VP of Marketing, an Influencer Partnerships Manager, or a Brand Owner, this report will help refine your 2026 strategy and turn creator impact into measurable growth.

The post 15 Influencer Marketing Trends to double your Affiliate Sales appeared first on American Marketing Association.

In today’s media landscape, the dual threats of AI-generated content and plagiarism are eroding audience trust and creating financial and legal risks for media and publishing companies.

Download the new guide from Copyleaks to explore:

• How to combat the rising challenges of content authenticity
• Protecting intellectual property and revenue streams from AI misuse and piracy
• Why content verification is a strategic investment that safeguards your brand’s reputation
• An enterprise-ready solution for AI and plagiarism detection at scale

The post How AI and Plagiarism Threaten Media Integrity and Profitability appeared first on American Marketing Association.

The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into opportunity in the Experience Economy. 



Inside, you’ll discover:  

• The 3 biggest challenges facing CMOs in 2026 and how to solve them
• Why 81% of growth will be won in the Experience Economy, not digital clicks
• Proven strategies to unify customer identity, capture first-party data, and build memorable brand moments that drive measureable ROI

This playbook is your strategic guide to navigating one of the most disruptive years in marketing. If you’re ready to move from flat performance to breakthrough growth, download your copy today. 

The post The 2026 CMO Growth Playbook appeared first on American Marketing Association.

Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings and
surrounded by other art lovers. You have a numbered paddle in one hand and a glass of
champagne in the other. You are at the center of an auction and about to bid against all the
other people in the room for the artwork you want. Now imagine you are blindfolded! The auctioneer’s rapid-fire speech guides you as prices go higher and higher.

The post The Uncontested Paid Search Problem: Wasting Your Budget? appeared first on American Marketing Association.

Stop throwing AI at broken marketing systems and expecting miracles. This game-changing whitepaper exposes the hidden truth behind AI failures in marketing and reveals the exact blueprint successful brands use to harness AI’s power without sacrificing brand integrity. You’ll discover the proven “foundations-first” approach that turns AI from a chaotic expense into a strategic multiplier for your marketing ROI.
Inside, you’ll uncover why 90% of corporate data remains underutilized in AI implementations, the shocking reality that only 10% of companies have comprehensive AI policies, and the critical system requirements that separate AI winners from losers. Get real-world case studies showing 30% increases in customer engagement, plus a detailed capability matrix revealing exactly where AI excels versus where human oversight remains essential.
Perfect for CMOs, brand managers, and marketing leaders ready to move beyond AI hype and implement systems that deliver measurable ROI while protecting brand value.

The post Is AI Helping or Hurting Your Brand? Systems Matter Most appeared first on American Marketing Association.

This ebook is designed for marketers, editors, content strategists, and business communicators who want to establish editorial consistency across their organization. Whether you’re building a brand from scratch or scaling content production, a house style guide can anchor your voice, improve efficiency, and ensure high-quality communication across all channels.

The post Building Your Brand’s Voice: A Practical Handbook for Creating a Content Style Guide appeared first on American Marketing Association.

In today’s event marketing landscape, having data isn’t the problem—knowing what to do with it is. This guide explores how leading marketers are turning overwhelming event engagement data into personalized, high-performing buyer journeys.

Learn how AI and event insights power scalable personalization, drive deeper connections, and accelerate conversion. From experiential marketing to ABM tactics, see real-world strategies that transform clicks into conversations—and conversations into pipeline.

Discover how to overcome data overload and build tailored attendee journeys that actually convert.

Perfect for demand gen pros, event marketers, and B2B strategists ready to elevate their approach.

The post Transform Event Data into Personalized Journeys appeared first on American Marketing Association.

Looking to take your customer experience from good to exceptional? This checklist is your go-to guide for leveling up every part of the customer journey. We break it down simply: when to ask for feedback, where it makes the most impact, and how to act on it fast — all while keeping things scalable and seamless. Whether you’re fine-tuning or starting fresh, this blueprint helps software companies build loyalty, boost retention, and stand out in a crowded market. Ready to make your customers feel heard (and happy)? This is where to start. 

The post The Feedback-First Blueprint for Software Companies  appeared first on American Marketing Association.

Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource reallocation, DAM is driving better outcomes for marketing teams.

As a critical component of the modern marketing tech stack, DAM empowers the 10X marketer—the marketer whose productivity and impact are exponentially greater than the average. By eliminating bottlenecks and enhancing asset accessibility, DAM becomes the driving force behind faster content creation, seamless collaboration, and smarter resource management.

Ready to see how DAM can deliver greater productivity and collaboration for your marketing organization?

The post The 2025 DAM Trends Report appeared first on American Marketing Association.

Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep into the benefits of AI personas, from accelerating segmentation and concept testing to unlocking underutilized data and providing real-time, actionable insights. Packed with case studies, expert statistics, and practical applications, it equips you with the tools to revolutionize your research process. Whether you’re a marketer looking to test new campaigns or a researcher seeking faster, richer data, this guide shows you how to leverage AI personas to stay ahead in a competitive landscape. Learn how to integrate this cutting-edge technology into your workflow and make smarter, faster decisions with confidence.

The post Yabble Guide to AI Personas for Marketers & Market Researchers appeared first on American Marketing Association.